Witch Hazel Pads
FailThe top 5 products take 82% of clicks, so Witch Hazel Pads is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $627K/yr498K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 82%top-5 click share · 8 brands · 106 sellers
Flapen Score
Witch Hazel Pads against its category
The dotted line is the Health & Household average. Past it, Witch Hazel Pads is stronger. Inside it, weaker.
Market
The Witch Hazel Pads market on Amazon at a glance
Shoppers on Amazon United States searched for Witch Hazel Pads 498K times last year and spent an estimated $627K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 13.1% of those searches ended in a purchase.
Shoppers searched for this 498K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $627K a year.
- Searches, last 12 months
- 498K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 13.1%
- Market size, estimated
- $627Ka year
- Peak month
- July3.0× the quietest month
- Top search term
- witch hazel pads364K searches a year
02 · Price
A sale here is worth $9.62.
Listings sell for $9.62 on average, from $6.80 to $17.25. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $9.62 that is $58K to $77K a year per listing.
- Average price
- $9.62under the $15 to $100 sweet spot
- Price range
- $6.80–$17.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $58K–$77K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Hemorrhoid Care. It carries 10,067 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #63in Hemorrhoid Care
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 10,067per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Witch Hazel Pads products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TUCKS Medicated Cooling Pads 100 Count Hemorrhoid Pads with Witch Hazel Cleanses Sensitive Areas Protects from Irritation Hemorrhoid Treatment Medicated Pads Used by Hospitals
- Price
- $7.62
- Rating
- 4.8/5
- Reviews
- 61,758
- Age
- 11y ago

Birchwood Laboratories A-E-R Pre-Moistened Medicated Cooling Witch Hazel Pads For Hemorrhoid & Postpartum Relief 40 Count
- Price
- $7.31
- Rating
- 4.8/5
- Reviews
- 7,078
- Age
- 13y ago

T.N. Dickinsons Medicated Cooling Pads with Witch Hazel and Aloe | Hemorrhoid Treatment Postpartum Care Feminine & Rectal Relief | 100 Rounds
- Price
- $10.21
- Rating
- 4.6/5
- Reviews
- 1,342
- Age
- 27y ago

Perineal Medicated Witch Hazel Full-Length Cooling Pad Liners for Postpartum Care by Frida Mom | Speeds Healing and Reduces Swelling for Perineal Area | 24-Count
- Price
- $8.70
- Rating
- 4.7/5
- Reviews
- 13,529
- Age
- 7y ago

T.N. Dickinsons Witch Hazel Cleansing Pads 60 Count
- Price
- $6.80
- Rating
- 4.7/5
- Reviews
- 4,135
- Age
- 27y ago
Trending
estimated 90-day click momentum
MAJOR Medi-Pads - Hemorrhoidal Hygienic Cleansing Witch Hazel Pads - Cooling Relief with Aloe - 100 Count Jar (1 Pack)
- Price
- $9.22
- Rating
- 4.6/5
- Reviews
- 1,502
- Age
- 11y ago

T.N. Dickinsons Witch Hazel Cleansing Pads 60 Count
- Price
- $8.88
- Rating
- 4.7/5
- Reviews
- 567
- Age
- 17y ago

T.N. Dickinsons Medicated Cooling Pads with Witch Hazel and Aloe | Hemorrhoid Treatment Postpartum Care Feminine & Rectal Relief | 100 Rounds
- Price
- $10.21
- Rating
- 4.6/5
- Reviews
- 1,342
- Age
- 27y ago

Frida Mom Witch Hazel Perineal Healing Foam for Postpartum Care Cooling Pain Relief and Hemorrhoid Treatment 5 Fl Oz
- Price
- $10.09
- Rating
- 4.7/5
- Reviews
- 9,589
- Age
- 7y ago

CoolComfort Personal Cleansing Pads with Organic Witch Hazel and Aloe Vera - All Natural and Fast Acting Wipes for Hemorrhoid Burning Itching Pain and Swelling - 100 Pads - No Parabens - Made in USA
- Price
- $17.25
- Rating
- 4.6/5
- Reviews
- 3,589
- Age
- 9y ago
Newest
by launch date
Humphreys Witch Hazel Nourishing Cleansing Pads | Wild Harvested Witch Hazel & Aloe | Hydrating Natural Alcohol-Free Formula | 60 Rounds
- Price
- $11.28
- Rating
- 4.3/5
- Reviews
- 516
- Age
- 3y ago

Thayers Blemish Clearing Acne Pads Salicylic Acid Acne Treatment for Face Pore Reducing Exfoliating and Soothing Skincare Witch Hazel Toner Pads 60 Ct
- Price
- $8.47
- Rating
- 4.6/5
- Reviews
- 7,133
- Age
- 6y ago

Perineal Medicated Witch Hazel Full-Length Cooling Pad Liners for Postpartum Care by Frida Mom | Speeds Healing and Reduces Swelling for Perineal Area | 24-Count
- Price
- $8.70
- Rating
- 4.7/5
- Reviews
- 13,529
- Age
- 7y ago

Frida Mom Witch Hazel Perineal Healing Foam for Postpartum Care Cooling Pain Relief and Hemorrhoid Treatment 5 Fl Oz
- Price
- $10.09
- Rating
- 4.7/5
- Reviews
- 9,589
- Age
- 7y ago

CoolComfort Personal Cleansing Pads with Organic Witch Hazel and Aloe Vera - All Natural and Fast Acting Wipes for Hemorrhoid Burning Itching Pain and Swelling - 100 Pads - No Parabens - Made in USA
- Price
- $17.25
- Rating
- 4.6/5
- Reviews
- 3,589
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
106
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
5%
- TUCKS42%
- T.N. Dickinson's20%
- Birchwood Laboratories16%
- Frida Mom10%
- Naticura4%
- MAJOR3%
- Open — no brand owns it (2 brands, 5%)
Demand
Witch Hazel Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.0×
Search terms
Top Witch Hazel Pads search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- witch hazel pads364K/yr
- witch hazel pads postpartum35K/yr
- witch hazel pads for postpartum care34K/yr
- postpartum witch hazel pads12K/yr
- wichhasil pads3K/yr
- witch hazel pads for skin5K/yr
- witch hazel wipes postpartum5K/yr
- aer witch hazel pads4K/yr
- medicated pads4K/yr
- witch hazel postpartum pads4K/yr
Reviews and returns
What reviews say buyers love and hate about Witch Hazel Pads
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Witch Hazel Pads questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









