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Witch Hazel Pads

Fail

The top 5 products take 82% of clicks, so Witch Hazel Pads is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$627K/yr498K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
82%top-5 click share · 8 brands · 106 sellers

Flapen Score

Witch Hazel Pads against its category

The dotted line is the Health & Household average. Past it, Witch Hazel Pads is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Witch Hazel Pads market on Amazon at a glance

Shoppers on Amazon United States searched for Witch Hazel Pads 498K times last year and spent an estimated $627K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 498K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $627K a year.

Searches, last 12 months
498K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
13.1%
Market size, estimated
$627Ka year
Peak month
July3.0× the quietest month
Top search term
witch hazel pads364K searches a year

02 · Price

A sale here is worth $9.62.

Listings sell for $9.62 on average, from $6.80 to $17.25. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $9.62 that is $58K to $77K a year per listing.

Average price
$9.62under the $15 to $100 sweet spot
Price range
$6.80–$17.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
$58K–$77K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Hemorrhoid Care. It carries 10,067 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#63in Hemorrhoid Care
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
10,067per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Witch Hazel Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

106

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

5%

  • Brand 142%
  • Brand 220%
  • Brand 316%
  • Brand 410%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Witch Hazel Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.0×

Search terms

Top Witch Hazel Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • witch hazel pads364K/yr
  • witch hazel pads postpartum35K/yr
  • witch hazel pads for postpartum care34K/yr
  • postpartum witch hazel pads12K/yr
  • wichhasil pads3K/yr
  • witch hazel pads for skin5K/yr
  • witch hazel wipes postpartum5K/yr
  • aer witch hazel pads4K/yr
  • medicated pads4K/yr
  • witch hazel postpartum pads4K/yr

Reviews and returns

What reviews say buyers love and hate about Witch Hazel Pads

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Smell”
0.3%of orders come back
“Bad smell”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Witch Hazel Pads questions

Answered from the same tracked data.