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Witch Hazel Cream

Fail

The top 5 brands take 100% of clicks, so Witch Hazel Cream is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$192K/yr71K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
96%top-5 click share · 4 brands · 73 sellers

Flapen Score

Witch Hazel Cream against its category

The dotted line is the Health & Household average. Past it, Witch Hazel Cream is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Witch Hazel Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Witch Hazel Cream 71K times last year and spent an estimated $192K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 16.3% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
16.3%
Market size, estimated
$192Ka year
Peak month
November1.3× the quietest month
Top search term
tucks hemorrhoidal cream32K searches a year

02 · Price

A sale here is worth $16.44.

Listings sell for $16.44 on average, from $7.62 to $27.05. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $16.44 that is $33K to $41K a year per listing.

Average price
$16.44inside the $15 to $100 sweet spot
Price range
$7.62–$27.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
2,000–2,500
Revenue per listing a year
$33K–$41K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Hemorrhoid Care. It carries 15,814 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#110in Hemorrhoid Care
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
15,814per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Witch Hazel Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

73

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 24%
  • Brand 34%
  • Brand 44%

Demand

Witch Hazel Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25JunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Witch Hazel Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tucks hemorrhoidal cream32K/yr
  • witch hazel cream18K/yr
  • tucks cream7K/yr
  • witch hazel gel5K/yr
  • witch hazel cream for hemorrhoids4K/yr
  • tucks lidocaine cream3K/yr
  • tucks cream for hemorrhoids3K/yr

Reviews and returns

What reviews say buyers love and hate about Witch Hazel Cream

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Efficiency”
23%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not effective”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Witch Hazel Cream questions

Answered from the same tracked data.