Is Wire Dishwashing Rag profitable to sell on Amazon United States?

Flapen scores Wire Dishwashing Rag 47 out of 100 on Amazon United States, a Fail. Shoppers spend $264K a year across 17 tracked products. 2 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -28.2% in the last 90 days.

How competitive is the Wire Dishwashing Rag niche on Amazon United States?

15 brands and 19 sellers compete in Wire Dishwashing Rag on Amazon United States. The top 5 Wire Dishwashing Rag products take 68% of clicks, and the top 5 brands take 71%.

What do buyers complain about in Wire Dishwashing Rag?

Wire Dishwashing Rag buyers on Amazon United States complain most about Ease Of Cleaning, Functionality-Overall, and Advertised Vs Actual Product. An estimated 1.0% of orders come back.

When does demand for Wire Dishwashing Rag peak?

Search demand for Wire Dishwashing Rag on Amazon United States peaks in Mar–Apr–Nov, and the busiest month runs 2.7× the quietest.

What does it cost to enter the Wire Dishwashing Rag niche?

Wire Dishwashing Rag sells for $6.49 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.09 to $9.83. The average product has 2,163 reviews, the count a new listing must catch up to.

Wire Dishwashing Rag

Fail

Prices span $4.09–$9.83, mostly outside the sweet spot, so Wire Dishwashing Rag is a Fail.

Flapen Score: 47
47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size: $264K/yr409K searches / yr
90-day growth: -28.2%search demand this quarter
Competition: 68%top-5 click share · 15 brands · 19 sellers

Flapen Score

Wire Dishwashing Rag against its category

The dotted line is the Health & Household average. Past it, Wire Dishwashing Rag is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Wire Dishwashing Rag market on Amazon at a glance

Shoppers on Amazon United States searched for Wire Dishwashing Rag 409K times last year and spent an estimated $264K. The top 5 brands take 71% of clicks. Demand peaks in Mar–Apr–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $264K a year.

Searches, last 12 months: 409K
Growth, 90 days vs prior 90: -28.2%
Conversion, latest week: 10.0%
Market size, estimated: $264Ka year
Peak month: April2.7× the quietest month
Top search term: non scratch wire dishcloth98K searches a year

02 · Price

A sale here is worth $6.49.

Listings sell for $6.49 on average, from $4.09 to $9.83. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $6.49 that is $16K to $19K a year per listing.

Average price: $6.49under the $15 to $100 sweet spot
Price range: $4.09–$9.83
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 40K–50K
Units per listing a year: 2,500–3,000
Revenue per listing a year: $16K–$19K
Returns: 1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #141 within Cleaning Cloths. It carries 2,163 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 1.7%
Average rank: #141in Cleaning Cloths
Average rating: 4.34 starsAmazon United States average 4.42 stars
Average reviews: 2,163per listing
Listings tracked: 17

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 2Amazon's first-year sales bar
Average brand age: 40 months

Products

Top Wire Dishwashing Rag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

23%

Brand 128%
Brand 213%
Brand 312%
Brand 411%
Brand 57%
Brand 66%

Demand

Wire Dishwashing Rag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Wire Dishwashing Rag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

non scratch wire dishcloth98K/yr -45.1%12.0% conv.
wire dishwashing rag75K/yr -54.9%10.5% conv.
metal dish cloth31K/yr -6.3%9.7% conv.
mesh dish cloth17K/yr -19.5%5.7% conv.
wire cloth13K/yr +22.8%2.0% conv.
cleaning cloth kit6K/yr +684.3%3.5% conv.
wire dishcloth39K/yr -53.4%8.1% conv.
dishwashing rags21K/yr -5.7%4.1% conv.
steel wire dishcloth11K/yr -16.4%8.1% conv.
metallic fiber cleaning cloth4K/yr +846.5%4.3% conv.

Reviews and returns

What reviews say buyers love and hate about Wire Dishwashing Rag

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Cleaning”

18%of negative reviews mention “Ease Of Cleaning”

1.0%of orders come back

“Dont really clean”

A buyer, on “Ease Of Cleaning”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Wire Dishwashing Rag questions

Answered from the same tracked data.

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