Wiping Lotion

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 26.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $725K a year.

Searches, last 12 months

89K

Growth, 90 days vs prior 90

+1.3%

Conversion, latest week

26.8%

Market size, estimated

$725Ka year

Peak month

January1.2× the quietest month

Top search term

balneol hygienic cleansing lotion39K searches a year

Listings sell for $30.32 on average, from $7.98 to $71.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $30.32 that is $61K to $76K a year per listing.

Average price

$30.32inside the $15 to $100 sweet spot

Price range

$7.98–$71.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

2,000–2,500

Revenue per listing a year

$61K–$76K

Returns

0.3%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #616 within Feminine Care. It carries 925 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#616in Feminine Care

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

925per listing

Listings tracked

12

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

80 months