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Wintergreen Essential Oil

Maybe

An estimated 1.0% of orders come back. But the products selling today already average 4.6★, so Wintergreen Essential Oil is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$142K/yr75K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
60%top-5 click share · 16 brands · 24 sellers

Flapen Score

Wintergreen Essential Oil against its category

The dotted line is the Health & Household average. Past it, Wintergreen Essential Oil is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wintergreen Essential Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Wintergreen Essential Oil 75K times last year and spent an estimated $142K. The top 5 brands take 64% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
11.0%
Market size, estimated
$142Ka year
Peak month
November1.2× the quietest month
Top search term
wintergreen oil35K searches a year

02 · Price

A sale here is worth $17.32.

Listings sell for $17.32 on average, from $4.40 to $48.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.32 that is $4K to $9K a year per listing.

Average price
$17.32inside the $15 to $100 sweet spot
Price range
$4.40–$48.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #310 within Aromatherapy. It carries 195 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
10.0%
Average rank
#310in Aromatherapy
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
195per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Wintergreen Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

24

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

28%

  • Brand 116%
  • Brand 214%
  • Brand 314%
  • Brand 412%
  • Brand 59%
  • Brand 68%

Demand

Wintergreen Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Wintergreen Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wintergreen oil35K/yr
  • wintergreen essential oil36K/yr
  • oil of wintergreen4K/yr

Reviews and returns

What reviews say buyers love and hate about Wintergreen Essential Oil

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Smell”
31%of negative reviews mention “Smell”
1.0%of orders come back
“this smells artificial”
A buyer, on “Smell”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Wintergreen Essential Oil questions

Answered from the same tracked data.