Is wintergreen essential oil profitable to sell on Amazon United States?

The niche generates $142K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (56/100).

How competitive is the wintergreen essential oil niche?

16 brands and 24 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in wintergreen essential oil?

Top complaints mined from reviews: Smell, Strength, Ease Of Use. The return rate is 1.0%.

When does demand for wintergreen essential oil peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the wintergreen essential oil niche?

Listings span $4.40–$48.61; the average listing price is $17.32 (sweet spot $15–$100). The average incumbent carries 195 reviews — the moat a new listing must climb.

wintergreen essential oil

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Review moat

Great194.53

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$17.32

avg listing price — sweet spot $15–$100

Price range

Great$4.40–$48.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$142K

$142K/yr · 75K searches

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, wintergreen essential oil is a $142K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

wintergreen essential oil market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $139K–$173K; units × avg price
Conversion rate: 11.0%
Avg BSR: #310
Page quality: 0%
Prime: 89%
Sponsored: 89%
Out of stock: 10.0%
Avg brand age: 79 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

28%

Majestic Pure16%
GreenHealth14%
Wuvezrub14%
Handcraft Blends12%
Nirvana Nurture9%
Essential Delights8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top wintergreen essential oil search terms

wintergreen oil35K/yr +19.7%8.5% conv.
wintergreen essential oil36K/yr -11.9%11.9% conv.
oil of wintergreen4K/yr +22.6%7.5% conv.

All search terms

Top wintergreen essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Wintergreen Essential Oil Wintergreen Oil 4 Fl Oz

Majestic Pure$9.054.6★322 rev

Wuvezrub Wintergreen Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Wintergreen / 1 Fl Oz

Wuvezrub$5.964.7★54 rev

Handcraft Blends Wintergreen Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance

Handcraft Blends$8.764.6★62 rev

GreenHealth Wintergreen Essential Oil 100% Pure & Natural 4 fl oz (118 ml) Steam Distilled Undiluted Essential Oil Amber Glass Bottle with Child-Resistant Cap for Diffusers & DIY Use

GreenHealth$10.334.6★334 rev

Nirvana Nurture Wintergreen Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care

Nirvana Nurture$11.774.9★15 rev

Newest

by launch date

wusiyork Wintergreen Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Wintergreen

wusiyork$4.405 rev

1y ago

Handcraft Blends Wintergreen Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance

Handcraft Blends$8.7662 rev

1y ago

100% Pure Wintergreen Oil - 3.40 Fl Oz Wintergreen Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent

KUKKA essential oils$12.2739 rev

1y ago

Wuvezrub Wintergreen Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Wintergreen / 1 Fl Oz

Wuvezrub$5.9654 rev

2y ago

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Wintergreen Essential Oil Wintergreen Oil 4 Fl Oz

Majestic Pure$9.05322 rev

2y ago

What buyers say about wintergreen essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell41%

“A nice clean scent”

Quality-Overall17%

“Excellent variety”

Value For Money8%

“Greay value for the money”

Advertised Vs Actual Product5%

“Product is as advertised”

Efficiency3%

“effective at softening hardened gaskets and o rings”

Strength3%

“Its fairly strong”

Muscle Pain Relief2%

“This oil is also great rubbed on sore muscles”

Mixing/Blending2%

“Worked well in CP Soap, slight acceleration and needed a little extra attention laid to blending”

Lubrication2%

“This stuff mixed 1 part wintergreen oil 3 parts isopropyl rubbing alcohol worked great”

Soothing Effect2%

“a deep sense of calm”

What buyers complain about

Smell31%

“this smells artificial”

Strength10%

“no strength to it”

Ease Of Use7%

“But Caps Are Impossible To Remove”

Leak-Proof7%

“Bottle leaking”

Oily/Greasy7%

“Oil”

Dispensing Mechanism7%

“Can not open the bottle”

Color3%

“Stains red”

Size-Overall3%

“The bottle is pretty big”

Stain Resistance3%

“Stains red”

Quality-Overall3%

“➖ So-So = Not great”

Top return reasons

Smell40%

Leak-Proof23%

Advertised Vs Actual Product10%

Size-Overall6%

Defective Material/Parts3%

Functionality-Overall3%

Product Condition3%

Oily/Greasy2%

Ease Of Use1%

Strength1%

Common questions

Is wintergreen essential oil profitable to sell on Amazon United States?: The niche generates $142K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (56/100).
How competitive is the wintergreen essential oil niche?: 16 brands and 24 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in wintergreen essential oil?: Top complaints mined from reviews: Smell, Strength, Ease Of Use. The return rate is 1.0%.
When does demand for wintergreen essential oil peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the wintergreen essential oil niche?: Listings span $4.40–$48.61; the average listing price is $17.32 (sweet spot $15–$100). The average incumbent carries 195 reviews — the moat a new listing must climb.

wintergreen essential oil

wintergreen essential oil market data

Competition & brand share

Demand & seasonality

Top wintergreen essential oil search terms

Top wintergreen essential oil products on Amazon

Top sellers

Newest

Trending

What buyers say about wintergreen essential oil

What buyers love

What buyers complain about

Top return reasons

Common questions

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