Wine Box
PassWine Box scores 68 out of 100, a Pass. Shoppers spend an estimated $621K a year here, demand is soft, at -5.5% this quarter, and an estimated 1.7% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 14,768 Health & Household niches · +19 vs the category median of 4968
- Market size
- $621K/yr450K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 21%top-5 click share · 53 brands · 425 sellers
Flapen Score
Wine Box against its category
The dotted line is the Health & Household average. Past it, Wine Box is stronger. Inside it, weaker.
Market
The Wine Box market on Amazon at a glance
Shoppers on Amazon United States searched for Wine Box 450K times last year and spent an estimated $621K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 450K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $621K a year.
- Searches, last 12 months
- 450K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $621Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- box wine67K searches a year
02 · Price
A sale here is worth $20.89.
Listings sell for $20.89 on average, from $4.37 to $97.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $20.89 that is $5K to $10K a year per listing.
- Average price
- $20.89inside the $15 to $100 sweet spot
- Price range
- $4.37–$97.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #756 within Gift Boxes. It carries 332 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 98%
- Out of stock, average day
- 4.5%
- Average rank
- #756in Gift Boxes
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 332per listing
- Listings tracked
- 96
04 · Newcomers
4 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Wine Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
53 falling
Sellers
425
Top-5 brand share
63%
Top 20: 85%
Top-5 click share
21%
Top 20: 52%
Open market
34%
- Brand 121%
- Brand 219%
- Brand 312%
- Brand 47%
- Brand 54%
- Brand 64%
Demand
Wine Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.9×
Search terms
Top Wine Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- box wine67K/yr
- wine box79K/yr
- franzia boxed wine32K/yr
- boxed wine35K/yr
- wine gift box56K/yr
- wine boxes for gifts32K/yr
- bota box wine18K/yr
- wine bottle gift box21K/yr
- wine boxes17K/yr
- franzia10K/yr
Reviews and returns
What reviews say buyers love and hate about Wine Box
We read the reviews and the return reasons for every product selling here.
“Anything that's even remotely wider than others simply won't fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wine Box questions
Answered from the same tracked data.









