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Wilde Protein Chips Salt and Vinegar

Fail

The top 5 brands take 96% of clicks, so Wilde Protein Chips Salt and Vinegar is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$72K/yr23K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
87%top-5 click share · 4 brands · 596 sellers

Flapen Score

Wilde Protein Chips Salt and Vinegar against its category

The dotted line is the Health & Household average. Past it, Wilde Protein Chips Salt and Vinegar is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wilde Protein Chips Salt and Vinegar market on Amazon at a glance

Shoppers on Amazon United States searched for Wilde Protein Chips Salt and Vinegar 23K times last year and spent an estimated $72K. The top 5 brands take 96% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
12.8%
Market size, estimated
$72Ka year
Top search term
wilde protein chips salt and vinegar14K searches a year

02 · Price

A sale here is worth $24.43.

Listings sell for $24.43 on average, from $3.63 to $43.37. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $24.43 that is $6K to $12K a year per listing.

Average price
$24.43inside the $15 to $100 sweet spot
Price range
$3.63–$43.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #115 within Healthy Snacks & Beverages. It carries 839 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
7.1%
Average rank
#115in Healthy Snacks & Beverages
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
839per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Wilde Protein Chips Salt and Vinegar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

596

Top-5 brand share

96%

Top 20: 96%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 231%
  • Brand 34%
  • Brand 42%
  • Brand 52%

Demand

Wilde Protein Chips Salt and Vinegar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Apr, May, Jun, Sep · busiest ÷ quietest = 100.7× · 11 of 12 months tracked

Search terms

Top Wilde Protein Chips Salt and Vinegar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wilde protein chips salt and vinegar14K/yr
  • wilde salt and vinegar protein chips5K/yr
  • salt and vinegar protein chips4K/yr

Reviews and returns

What reviews say buyers love and hate about Wilde Protein Chips Salt and Vinegar

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“AWFUL TASTE”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wilde Protein Chips Salt and Vinegar questions

Answered from the same tracked data.