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47

wilde protein chips salt and vinegar

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 21Conversion 96Competition 11Returns 100Price range 71Avg price 95Brand share 9Review moat 67Quality gap 78

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$24.43

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$3.63–$43.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good838.6

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

Market size

Bad$72K

$72K/yr · 23K searches

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, wilde protein chips salt and vinegar is a $72K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 47/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

wilde protein chips salt and vinegar market data

Units sold / yr
3K–4K
avg 250–500/product
Revenue / yr
$73K–$98K
units × avg price
Conversion rate
12.8%
Avg BSR
#115
Page quality
0%
Prime
90%
Sponsored
60%
Out of stock
7.1%
Avg brand age
49 months
Avg seller age
139 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

596

Top-5 brand share

96%

Top 20: 96%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Wilde Chips60%
  • WILDE BRANDS31%
  • --4%
  • WonderSlim2%
  • WILDE SNACKS2%

Demand

Weekly Amazon search volume, last 49 weeks — -8.4% search growth over the last 90 days.
45K35KSpike '25Holiday '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26

Top wilde protein chips salt and vinegar search terms

  • wilde protein chips salt and vinegar14K/yr
  • wilde salt and vinegar protein chips5K/yr
  • salt and vinegar protein chips4K/yr
All search terms

Top wilde protein chips salt and vinegar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$14K30%$22K40%$29K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about wilde protein chips salt and vinegar

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall29%

“Delicious snack”

Flavor19%

“Amazing flavor”

Nutritional Content16%

“low carb”

Crispiness8%

“Brilliant crunchiness”

Health Benefits-Overall4%

“Always a good choice for snacks”

Salt Content3%

“They have just the right amount of flavor and salt”

Quality-Overall2%

“We are so grateful that there are manufacturers making quality food for people with health issues”

Value For Money2%

“Definitely worth the price”

Sweetness1%

“These chips have excellent sweetness”

Spiciness1%

“My daughter enjoyed the spicy”

What buyers complain about

Taste-Overall25%

“AWFUL TASTE”

Flavor7%

“there's no flavor there's no chicken flavor there's no flavor except when you chew them they end up like sand in your mouth salty sand”

Texture/Consistency-Overall7%

“The texture is a lil weird”

Value For Money6%

“Price high”

Nutritional Content5%

“Not keto”

Salt Content4%

“or way too salty”

Moist/Dry4%

“Leaves a dry”

Spiciness2%

“The buffalo flavor is quite spicy”

Stale/Rotten/Spoiled2%

“Stale”

Burnt/Roasted/Overbaked1%

“What im guessing is burnt pieces”

Top return reasons

Taste-Overall47%
Ingredients-Overall8%
Smell6%
Advertised Vs Actual Product6%
Contamination6%
Value For Money6%
Texture/Consistency-Overall4%
Sweetness3%
Moist/Dry3%
Quality-Overall3%

Common questions

Is wilde protein chips salt and vinegar profitable to sell on Amazon United States?
The niche generates $72K/yr across 10 tracked products. 90-day search growth is -8.4%. Flapen's verdict: Skip it (47/100).
How competitive is the wilde protein chips salt and vinegar niche?
4 brands and 596 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in wilde protein chips salt and vinegar?
Top complaints mined from reviews: Taste-Overall, Flavor, Texture/Consistency-Overall. The return rate is 0.0%.
What does it cost to enter the wilde protein chips salt and vinegar niche?
Listings span $3.63–$43.37; the average listing price is $24.43 (sweet spot $15–$100). The average incumbent carries 839 reviews — the moat a new listing must climb.