Is wilde protein chips chicken and waffles profitable to sell on Amazon United States?

The niche generates $23K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (42/100).

How competitive is the wilde protein chips chicken and waffles niche?

6 brands and 74 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in wilde protein chips chicken and waffles?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

When does demand for wilde protein chips chicken and waffles peak?

Demand peaks in Jul–Aug; the busiest month runs 100.2× the quietest.

What does it cost to enter the wilde protein chips chicken and waffles niche?

Listings span $6.12–$34.42; the average listing price is $20.14 (sweet spot $15–$100). The average incumbent carries 543 reviews — the moat a new listing must climb.

wilde protein chips chicken and waffles

Skip it

A small market ($23K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$20.14

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good543.29

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.12–$34.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.8%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Market size

Bad$23K

$23K/yr · 22K searches

Competition

Bad93%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, wilde protein chips chicken and waffles is a $23K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 42/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

wilde protein chips chicken and waffles market data

Units sold / yr: 2K–3K; avg 250–500/product
Revenue / yr: $40K–$50K; units × avg price
Conversion rate: 5.2%
Avg BSR: #218
Page quality: 0%
Prime: 57%
Sponsored: 29%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Wilde Chips65%
WILDE SNACKS20%
MFEESYOB5%
GROVE4%
Wilde Brands4%
KD Chocolates3%

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — +2.8% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 100.2×

Open Trend

Top wilde protein chips chicken and waffles search terms

wilde protein chips chicken and waffles9K/yr +1.6%8.6% conv.
wilde chicken and waffle chips7K/yr -1.6%8.4% conv.
chicken and waffle protein chips4K/yr -3.7%10.1% conv.
chicken and waffle chips2K/yr +48.4%4.7% conv.

All search terms

Top wilde protein chips chicken and waffles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WILDE Protein Chips Chicken & Waffles High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients 1.34oz Bags Pack of 12

Wilde Chips$34.424.4★333 rev

CHIP CHKN & WAFFLE

WILDE SNACKS$6.123.4★108 rev

WILDE Protein Chips Variety Pack High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients 1.34oz Bags Pack of 12

Wilde Chips$32.614.1★3,206 rev

WILDE BRANDS Chicken Chips Chicken and Waffles 4 OZ

MFEESYOB$10.284.5★28 rev

Wilde Protein Chips 2 Pack Wilde Snacks Chips Protein & Waffle Protein Snacks for Adults Healthy Chips and Keto Chips Protein Snack Alternative to Popcorners Masa Chips Kale Chips with Plastic a Random Item

GROVE$12.635.0★2 rev

Newest

by launch date

GROVE$12.632 rev

3mo ago

WILDE Protein Chips Chicken & Waffles High Protein Snacks for Adults Keto Chips Gluten Free Low Carb Snack Box Made with Real Ingredients 1.34oz Bags Pack of 12

Wilde Chips$34.42333 rev

1y ago

Protein Chips - Chicken Waffles - 4ct 5.36OZ GLUTEN FREE chips

KD Chocolates$19.7311 rev

1y ago

CHIP CHKN & WAFFLE

WILDE SNACKS$6.12108 rev

2y ago

Wilde Brands Protein Chips Chicken & Waffles 8 Bags 1.34 oz (38 g) Each

Wilde Brands$25.18115 rev

2y ago

What buyers say about wilde protein chips chicken and waffles

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“Delicious chips”

Flavor18%

“Fantastic flavor”

Nutritional Content17%

“Great Nutritional Value”

Crispiness6%

“They are crisp”

Health Benefits-Overall5%

“Always a good choice for snacks”

Value For Money2%

“Definitely worth the price”

Quality-Overall2%

“We are so grateful that there are manufacturers making quality food for people with health issues”

Salt Content1%

“They have just the right amount of flavor and salt”

Advertised Vs Actual Product1%

“Been advertising for y'all”

Sweetness1%

“At first taste, it really tastes like sweet chicken and waffles”

What buyers complain about

Taste-Overall29%

“AWFUL TASTE”

Flavor7%

“Chicken flavored chips”

Value For Money7%

“WAY OVERPRICED”

Texture/Consistency-Overall6%

“Gross”

Moist/Dry4%

“Leaves a dry”

Nutritional Content3%

“High in fats also”

Salt Content3%

“It was not salty”

Size-Overall2%

“Tiny”

Spiciness2%

“The buffalo flavor is quite spicy”

Sweetness2%

“A little too sweet for me”

Top return reasons

Taste-Overall42%

Ingredients-Overall8%

Size-Overall8%

Smell8%

Flavor6%

Contamination4%

Value For Money4%

Advertised Vs Actual Product4%