wild yam
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.70avg listing price — sweet spot $15–$100
Price range
Great$7.78–$67.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good835.63avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$211K$211K/yr · 167K searches
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wild yam is a $211K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Mar. Verdict: Worth a look — 60/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
wild yam market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $217K–$271K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #2,350
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 77%
- Out of stock
- 4.7%
- Avg brand age
- 60 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
43
Top-5 brand share
53%
Top 20: 97%
Top-5 click share
48%
Top 20: 92%
Open market
42%
- Carlyle14%
- Nature's Way14%
- Clean Nutraceuticals8%
- Four Elements 4E8%
- Herb To Body7%
- Nutricost6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.8×
Top wild yam search terms
- wild yam92K/yr
- wild yam root39K/yr
- ame salvaje para la menopausia7K/yr
- mexican wild yam4K/yr
- wild yam extract5K/yr
- organic wild yam4K/yr
- wild yams3K/yr
- yam root3K/yr
- wild yam root organic3K/yr
- ame salvaje3K/yr
Top wild yam products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carlyle Wild Yam Root Capsules | 200 Count | Traditional Herbal Extract | Non-GMO Gluten Free
Carlyle$10.104.6★1,010 rev
Natures Way Wild Yam Root Capsules Womens Traditional Health Support* 700 mg per 2-Capsule Serving Non-GMO Project Verified 100 Vegan Capsules (Packaging May Vary)
Nature's Way$7.964.6★4,416 rev
Four Elements 4E Wild Yam Balancing Cream 2 OZ - 1st Place Winner at the 2023 International Herb Symposium for Creams and Salves! Proudly Farmed Crafted and Packaged in WI USA.
Four Elements 4E$23.814.4★2,026 rev
Clean Nutra Wild Yam Root Capsules with Red Clover Black Cohosh Evening Primrose Oil Chasteberry Dong Quai DIM Ashwagandha Grape Seed Extract Milk Thistle Lemon Balm and more Hormone Balance For Women
Clean Nutraceuticals$28.524.5★669 rev
Herb To Body Wild Yam Root Cut & Sifted 4 oz Wildcrafted Dioscorea Villosa for Herbal Tea Relaxation Support and Traditional Uses
Herb To Body$12.994.8★94 rev
Newest
by launch date
Organic Wild Yam Cream for Women Inspired by Barbara ONeill Herbal Comfort with Chaste Berry & Marshmallow Root 1.7 oz
NATURALLY LINDA$44.4457 rev
Nutricost Wild Yam Root 120 Capsules for 120 Servings Per Bottle - Vegan Wild Yam Root Extract Supplement Gluten-Free GMO-Free
Nutricost$9.4382 rev
FITO MEDICS Lab | Wild yam | 180 Capsules | Wild yam Root
FITO MEDIC'S$8.9938 rev
Seraphime Wild Yam Cream for Hormone Balance - Gift for Mom - Menopause and PMS Support for Women - Wild Yam Balancing Cream - Hot Flashes Night Sweats Mood Swings Low Energy - Lavender 4oz
Seraphime$23.36155 rev
Genesis Wild Yam Root Cream for Women Organic Plant-Based Balancing Cream for Comfort Deep Hydration with Wild Yam Root Chaste Tree Berry & Red Clover Fast-Absorbing Non-Greasy 2 oz
Genesis Holistic Health$21.151,867 rev
Trending
90-day click momentumOrganic Wild Yam Cream for Women Inspired by Barbara ONeill Herbal Comfort with Chaste Berry & Marshmallow Root 1.7 oz
NATURALLY LINDA$44.444.5★
Natures Answer Wild Yam Root with Organic Alcohol 2-Fluid Ounces
Nature's Answer$17.244.4★
Seraphime Wild Yam Cream for Hormone Balance - Gift for Mom - Menopause and PMS Support for Women - Wild Yam Balancing Cream - Hot Flashes Night Sweats Mood Swings Low Energy - Lavender 4oz
Seraphime$23.364.5★
Herb To Body Wild Yam Root Cut & Sifted 4 oz Wildcrafted Dioscorea Villosa for Herbal Tea Relaxation Support and Traditional Uses
Herb To Body$12.994.8★
Genesis Wild Yam Root Cream for Women Organic Plant-Based Balancing Cream for Comfort Deep Hydration with Wild Yam Root Chaste Tree Berry & Red Clover Fast-Absorbing Non-Greasy 2 oz
Genesis Holistic Health$21.154.2★
What buyers say about wild yam
What buyers praise and complain about, mined from review topics.What buyers love
“It is well made and hand crafted and I really appreciate that”
“Scent is really light”
“Effective”
“Great alternative for menopause”
“the price is reasonable”
“Makes for a great night of sleep”
“I was very optimistic that this cream would help regulate my hormones”
“As advertised”
“Ease of use”
“absorbs well”
What buyers complain about
“Didnt work”
“has a strong, unpleasant smell”
“Made me sick”
“they are costly :-”
“I have developed an allergic reaction to it only in the spots I was rubbing into my skin”
“bearable & they don't last near as long”
“Very greasy”
“The tablets are not large”
“Definitely sticky”
“It's a thick cream”
Top return reasons
Common questions
- Is wild yam profitable to sell on Amazon United States?
- The niche generates $211K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the wild yam niche?
- 25 brands and 43 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in wild yam?
- Top complaints mined from reviews: Functionality-Overall, Smell, Side Effects. The return rate is 0.8%.
- When does demand for wild yam peak?
- Demand peaks in Mar; the busiest month runs 2.8× the quietest.
- What does it cost to enter the wild yam niche?
- Listings span $7.78–$67.35; the average listing price is $21.70 (sweet spot $15–$100). The average incumbent carries 836 reviews — the moat a new listing must climb.