wild oregano oil
Skip itSoft demand (-24.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$26.91avg listing price — sweet spot $15–$100
Price range
Great$9.07–$45.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Market size
Good$434K$434K/yr · 224K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,549.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wild oregano oil is a $434K/yr Amazon United States market (224K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
wild oregano oil market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $538K–$673K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
591
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
67%
Top 20: 98%
Open market
9%
- NORTH AMERICAN HERB & SPICE70%
- NEW ROOTS HERBAL10%
- flasture5%
- Piping Rock3%
- Garden of Life2%
- Island Nutrition2%
- Open — no brand owns it (7 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.0×
Top wild oregano oil search terms
- wild oregano oil58K/yr
- oreganol46K/yr
- wild oil of oregano19K/yr
- oil of wild oregano14K/yr
- north american herb and spice oregano oil12K/yr
- oreganol oil of wild oregano11K/yr
- oil of wild oregano oreganol6K/yr
- oreganol p739K/yr
- wild oil of oregano drops5K/yr
- wild oregano6K/yr
Top wild oregano oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NORTH AMERICAN HERB & SPICE Oreganol - 1 fl. oz. - Unprocessed Wild Organic Oregano Oil - Mediterranean Source P73 - Non-GMO - 432 Servings
NORTH AMERICAN HERB & SPICE$35.924.7★9,218 rev
NORTH AMERICAN HERB & SPICE Oreganol P73 120 Softgels - Immune System Support - Unprocessed Vegan Friendly Wild Oregano - Mediterranean Source - Non-GMO - 120 Servings
NORTH AMERICAN HERB & SPICE$36.904.7★3,782 rev
NORTH AMERICAN HERB & SPICE Oreganol - 0.45 fl. oz. - Unprocessed Wild Organic Oregano Oil - Mediterranean Source P73 - Non-GMO - 194 Servings
NORTH AMERICAN HERB & SPICE$25.294.7★9,218 rev
NEW ROOTS HERBAL | Wild Oregano Oil Drops - (547 Servings) | Oil of Oregano Extract with 93% Carvacrol (1 fl oz) Non-GMO
NEW ROOTS HERBAL$21.354.5★1,160 rev
NORTH AMERICAN HERB & SPICE Super Strength Oreganol - 1 fl. oz. - Unprocessed Wild Organic Oregano Oil - Mediterranean Source P73 - Non-GMO - 432 Servings
NORTH AMERICAN HERB & SPICE$42.574.8★3,116 rev
Newest
by launch date
Resilia Oil Of Oregano Softgels with Black Seed Oil - 60 Softgels
Resilia Oil Of Oregano$28.2311,500 rev
PURETREX Wild Oil of Oregano with Black Seed Oil 300 Softgels Oregano Oil Supplement with Turmeric Ginger Olive Leaf MCT Oil & Black Pepper Extract Vegan Non GMO Made in UK
PURETREX$44.46193 rev
Wave Drops Wild Oregano Oil with Black Seed 80%+ Carvacrol Pure & Undiluted 0.34 fl oz Liquid Drops | GMP Certified
Wave Drops$9.0790 rev
Oil of Oregano Softgels 6000mg 2 in 1 Formulated with Black Seed Oil 200mg Immune Support Oregano Oil Capsules Organic Natural Defense Supplement Non-GMO Easy to Swallow 240 Softgels
flasture$23.113,000 rev
Oil of Oregano Softgels 6000mg 120 Count | 2 in 1 Formulated with Black Seed Oil 200mg Oregano Oil Capsules High Carvacrol & Thymoquinone for Immune Support | Non-GMO Gluten-Free
flasture$13.863,000 rev
Trending
90-day click momentumPURETREX Wild Oil of Oregano with Black Seed Oil 300 Softgels Oregano Oil Supplement with Turmeric Ginger Olive Leaf MCT Oil & Black Pepper Extract Vegan Non GMO Made in UK
PURETREX$44.464.3★
Resilia Oil Of Oregano Softgels with Black Seed Oil - 60 Softgels
Resilia Oil Of Oregano$28.234.3★
Wave Drops Wild Oregano Oil with Black Seed 80%+ Carvacrol Pure & Undiluted 0.34 fl oz Liquid Drops | GMP Certified
Wave Drops$9.074.3★
Oil of Oregano Softgels 6000mg 120 Count | 2 in 1 Formulated with Black Seed Oil 200mg Oregano Oil Capsules High Carvacrol & Thymoquinone for Immune Support | Non-GMO Gluten-Free
flasture$13.864.5★
Oil of Oregano with Black Seed Oil 6000mg Oregano Oil Capsules Organic of Oregano Supplement Capsules Natural Antioxidants Non-GMO Gluten Free 120 Softgels
Onznoz$12.394.5★
What buyers say about wild oregano oil
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product with Good Results”
“As described”
“Excellent for digestive health”
“Works well”
“Easy to consume”
“Powerful stuff”
“No nasty taste”
“Good buy for the money”
“They were convenient for daily use”
“soft my skin looks”
What buyers complain about
“Gross taste”
“Bad smell”
“Doesnt work as stated”
“Not worth it”
“BAD SIDE EFFECTS”
“False advertisement”
“Much smaller”
“Low dose”
“Hard on your stomach”
“Digestive issues”
Top return reasons
Common questions
- Is wild oregano oil profitable to sell on Amazon United States?
- The niche generates $434K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the wild oregano oil niche?
- 13 brands and 591 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in wild oregano oil?
- Top complaints mined from reviews: Taste-Overall, Smell, Functionality-Overall. The return rate is 0.0%.
- When does demand for wild oregano oil peak?
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- What does it cost to enter the wild oregano oil niche?
- Listings span $9.07–$45.07; the average listing price is $26.91 (sweet spot $15–$100). The average incumbent carries 5,550 reviews — the moat a new listing must climb.