Is wild fish oil profitable to sell on Amazon United States?

The niche generates $151K/yr across 8 tracked products. 90-day search growth is +19.4%. Flapen's verdict: Skip it (42/100).

How competitive is the wild fish oil niche?

2 brands and 504 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in wild fish oil?

Top complaints mined from reviews: Smell, Taste-Overall, Size-Overall. The return rate is 0.0%.

What does it cost to enter the wild fish oil niche?

Listings span $19.54–$50.50; the average listing price is $33.37 (sweet spot $15–$100). The average incumbent carries 2,084 reviews — the moat a new listing must climb.

wild fish oil

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.37

avg listing price — sweet spot $15–$100

Price range

Incredible$19.54–$50.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+19.4%

90-day search growth — must beat 0% to launch

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,084

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$151K

$151K/yr · 116K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, wild fish oil is a $151K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

wild fish oil market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $200K–$267K; units × avg price
Conversion rate: 3.9%
Avg BSR: #899
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 109 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

504

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Garden of Life81%
Animal19%

Demand

Weekly Amazon search volume, last 16 weeks — +19.4% search growth over the last 90 days.

Open Trend

Top wild fish oil search terms

garden of life omega 316K/yr -2.3%5.1% conv.
garden of life fish oil12K/yr -17.0%6.0% conv.
advanced omega7K/yr +42.3%3.9% conv.
garden of life omega 3 fish oil10K/yr -11.8%6.7% conv.
wild fish oil8K/yr +14.4%0.0% conv.
animal omega8K/yr +13.1%17.4% conv.
advanced omega 35K/yr +52.5%1.5% conv.
minami omega 35K/yr +31.3%0.8% conv.
fish oil garden of life5K/yr +67.4%2.4% conv.
minami fish oil4K/yr +41.5%0.7% conv.

All search terms

Top wild fish oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garden of Life Dr. Formulated Advanced Omega Fish Oil 1 290mg EPA DHA & DPA in Triglyceride Form - Omega 3 Fish Oil Supplement for Heart Health & Brain Support Non-GMO Citrus Flavored 60 Softgels

Garden of Life$19.544.6★2,502 rev

Animal Advanced Omega 3 Fatty Acids - 3500mg EPA DHA Fish Oil Omega 3 Supplement for Women & Men High Potency Blend with CLA GLA ALA for Brain Skin Eye Immune Joint Health 30 Pill Packs

Animal$36.374.7★3,197 rev

Garden of Life Minami Omega-3 Fish Oil EPA/DHA Natural Brain Function Heart & Mood Supplement 80% Concentration 800mg Omega 3 Fatty Acids Orange Flavored 120 Count (60-ct 2-Pack) Softgels

Garden of Life$50.504.6★1,271 rev

Garden of Life Dr. Formulated Advanced Omega Fish Oil 1 290mg EPA DHA & DPA in Triglyceride Form - Omega 3 Fish Oil Supplement for Heart Health & Brain Support Non-GMO Citrus Flavored 180 Softgels

Garden of Life$44.994.6★2,502 rev

Garden of Life Minami Nutrition Supercritical Omega-3 Fish Oil Orange 60 Softgels

Garden of Life$27.284.6★1,271 rev

Newest

by launch date

Garden of Life Dr. Formulated Advanced Omega Fish Oil 1 290mg EPA DHA & DPA in Triglyceride Form - Omega 3 Fish Oil Supplement for Heart Health & Brain Support Non-GMO Citrus Flavored 60 Softgels

Garden of Life$19.542,502 rev

6y ago

Garden of Life Dr. Formulated Advanced Omega Fish Oil 1 290mg EPA DHA & DPA in Triglyceride Form - Omega 3 Fish Oil Supplement for Heart Health & Brain Support Non-GMO Citrus Flavored 180 Softgels

Garden of Life$44.992,502 rev

6y ago

Garden of Life Minami Platinum Omega-3 Fish Oil Supplement with 1 100mg Omega-3s & 1 000 IU Vitamin D3 Heart Health Brain Health Non-GMO Orange Flavored 30 Softgels

Garden of Life$23.74565 rev

14y ago

Garden Of Life Raw COQ10 200Mg Organic 60 Count

Garden of Life$36.283,609 rev

14y ago

Garden of Life Minami Omega-3 Fish Oil EPA/DHA Natural Brain Function Heart & Mood Supplement 80% Concentration 800mg Omega 3 Fatty Acids Orange Flavored 120 Count (60-ct 2-Pack) Softgels

Garden of Life$50.501,271 rev

15y ago

What buyers say about wild fish oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Great quality CoQ10”

Ease Of Chewing/Swallowing8%

“Easy tot ake”

Heart Health8%

“Good to take with cholestrol medication”

Smell6%

“Smells good, has a high quality feeling, no fishy burps”

Joint Pain5%

“Not your average fish oil — super solid omega-3 blend that helps with joint comfort, recovery, and overall health”

Dosage5%

“My wife and I take these fish oil capsules daily and not only are they very effective”

Sleep Quality4%

“That's what I looking for,,,is help the nature sleeping”

Advertised Vs Actual Product3%

“Works as advertised”

Ease Of Use3%

“Easy to take”

Focus Enhancement3%

“i heard omega is good for brain function”

What buyers complain about

Smell18%

“They are either very fishy smelling and tasting,or they are so large that they gag me”

Taste-Overall11%

“tastes like a cleaning product or something like that”

Size-Overall7%

“Too Large”

Weight Loss6%

“changed my diet”

Advertised Vs Actual Product6%

“False advertising”

Ease Of Chewing/Swallowing4%

“Can't Swallow Them”

Functionality-Overall3%

“No results for me”

Pain Relief-Overall3%

“If I miss a few days, they're painful”

Contamination3%

“This one passed Consumer Labs testing for contaminates”

Ingredients-Overall2%

“Contains flaxseed oil”

Common questions

Is wild fish oil profitable to sell on Amazon United States?: The niche generates $151K/yr across 8 tracked products. 90-day search growth is +19.4%. Flapen's verdict: Skip it (42/100).
How competitive is the wild fish oil niche?: 2 brands and 504 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in wild fish oil?: Top complaints mined from reviews: Smell, Taste-Overall, Size-Overall. The return rate is 0.0%.
What does it cost to enter the wild fish oil niche?: Listings span $19.54–$50.50; the average listing price is $33.37 (sweet spot $15–$100). The average incumbent carries 2,084 reviews — the moat a new listing must climb.