Skip to content

Wide Red Ribbon

Fail

Prices span $2.88–$14.33, mostly outside the sweet spot, so Wide Red Ribbon is a Fail.

Flapen Score
28
28 / 100
Ranks 14,545 of 14,768 Health & Household niches · −21 vs the category median of 49
Market size
$75K/yr119K searches / yr
90-day growth
-34.5%search demand this quarter
Competition
77%top-5 click share · 9 brands · 11 sellers

Flapen Score

Wide Red Ribbon against its category

The dotted line is the Health & Household average. Past it, Wide Red Ribbon is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wide Red Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for Wide Red Ribbon 119K times last year and spent an estimated $75K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
7.4%
Market size, estimated
$75Ka year
Peak month
December15.5× the quietest month
Top search term
red ribbon thick39K searches a year

02 · Price

A sale here is worth $8.48.

Listings sell for $8.48 on average, from $2.88 to $14.33. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $8.48 that is $4K to $6K a year per listing.

Average price
$8.48under the $15 to $100 sweet spot
Price range
$2.88–$14.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #384 within Gift Wrap Ribbons. It carries 1,855 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#384in Gift Wrap Ribbons
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
1,855per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Wide Red Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

11

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

11%

  • Brand 134%
  • Brand 216%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (3 brands, 11%)

Demand

Wide Red Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 15.5×

Search terms

Top Wide Red Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red ribbon thick39K/yr
  • thick red ribbon29K/yr
  • wide red ribbon18K/yr
  • big red ribbon9K/yr
  • red thick ribbon7K/yr
  • large red ribbon10K/yr
  • red wide ribbon4K/yr
  • red ribbon wide4K/yr

Reviews and returns

What reviews say buyers love and hate about Wide Red Ribbon

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
31%of negative reviews mention “Color”
3.3%of orders come back
“Not a true red”
A buyer, on “Color”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wide Red Ribbon questions

Answered from the same tracked data.