Wide Red Ribbon
FailPrices span $2.88–$14.33, mostly outside the sweet spot, so Wide Red Ribbon is a Fail.
- Flapen Score
- 28 / 100Ranks 14,545 of 14,768 Health & Household niches · −21 vs the category median of 4928
- Market size
- $75K/yr119K searches / yr
- 90-day growth
- -34.5%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 11 sellers
Flapen Score
Wide Red Ribbon against its category
The dotted line is the Health & Household average. Past it, Wide Red Ribbon is stronger. Inside it, weaker.
Market
The Wide Red Ribbon market on Amazon at a glance
Shoppers on Amazon United States searched for Wide Red Ribbon 119K times last year and spent an estimated $75K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -34.5%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $75Ka year
- Peak month
- December15.5× the quietest month
- Top search term
- red ribbon thick39K searches a year
02 · Price
A sale here is worth $8.48.
Listings sell for $8.48 on average, from $2.88 to $14.33. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $8.48 that is $4K to $6K a year per listing.
- Average price
- $8.48under the $15 to $100 sweet spot
- Price range
- $2.88–$14.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $4K–$6K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #384 within Gift Wrap Ribbons. It carries 1,855 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 6.6%
- Average rank
- #384in Gift Wrap Ribbons
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 1,855per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Wide Red Ribbon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
11
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
11%
- Brand 134%
- Brand 216%
- Brand 313%
- Brand 49%
- Brand 58%
- Brand 68%
- Open — no brand owns it (3 brands, 11%)
Demand
Wide Red Ribbon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 15.5×
Search terms
Top Wide Red Ribbon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red ribbon thick39K/yr
- thick red ribbon29K/yr
- wide red ribbon18K/yr
- big red ribbon9K/yr
- red thick ribbon7K/yr
- large red ribbon10K/yr
- red wide ribbon4K/yr
- red ribbon wide4K/yr
Reviews and returns
What reviews say buyers love and hate about Wide Red Ribbon
We read the reviews and the return reasons for every product selling here.
“Not a true red”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wide Red Ribbon questions
Answered from the same tracked data.









