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Wide Medical Tape

Fail

The top 5 brands take 97% of clicks, so Wide Medical Tape is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$44K/yr12K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
87%top-5 click share · 6 brands · 42 sellers

Flapen Score

Wide Medical Tape against its category

The dotted line is the Health & Household average. Past it, Wide Medical Tape is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wide Medical Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Wide Medical Tape 12K times last year and spent an estimated $44K. The top 5 brands take 97% of clicks. Demand peaks in Apr. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 20.8% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
20.8%
Market size, estimated
$44Ka year
Peak month
April3.4× the quietest month
Top search term
medipore tape 3 inch8K searches a year

02 · Price

A sale here is worth $17.19.

Listings sell for $17.19 on average, from $8.43 to $48.42. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $17.19 that is $4K to $9K a year per listing.

Average price
$17.19inside the $15 to $100 sweet spot
Price range
$8.43–$48.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Bandages & Bandaging Supplies. It carries 3,578 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#134in Bandages & Bandaging Supplies
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
3,578per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
97 months

Products

Top Wide Medical Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

42

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 217%
  • Brand 310%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Wide Medical Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 3.4×

Reviews and returns

What reviews say buyers love and hate about Wide Medical Tape

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Adhesion/Stickiness”
31%of negative reviews mention “Adhesion/Stickiness”
0.4%of orders come back
“Not much adhesive”
A buyer, on “Adhesion/Stickiness”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wide Medical Tape questions

Answered from the same tracked data.