Is wicked wrapping paper profitable to sell on Amazon United States?

The niche generates $83K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -56.4%. Flapen's verdict: Skip it (34/100).

How competitive is the wicked wrapping paper niche?

9 brands and 11 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in wicked wrapping paper?

Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 1.5%.

What does it cost to enter the wicked wrapping paper niche?

Listings span $4.02–$14.24; the average listing price is $9.95 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.

wicked wrapping paper

Skip it

Soft demand (-56.4% this quarter) — this niche doesn't clear our bar today.

Review moat

Great203.77

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Okay$9.95

avg listing price — sweet spot $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad$83K

$83K/yr · 90K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-56.4%

90-day search growth — must beat 0% to launch

Price range

Bad$4.02–$14.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, wicked wrapping paper is a $83K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 34/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

wicked wrapping paper market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $40K–$50K; units × avg price
Conversion rate: 9.3%
Avg BSR: #1,016
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 10.4%
Avg brand age: 18 months
Avg seller age: 217 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

RUSPEPA31%
WRAPAHOLIC26%
Pineraap21%
aqwithaj5%
Kavoc5%
LankYavascript4%
Open — no brand owns it (3 brands, 8%)

Demand

Weekly Amazon search volume, last 36 weeks — -56.4% search growth over the last 90 days.

Open Trend

Top wicked wrapping paper search terms

wicked wrapping paper61K/yr -58.5%8.1% conv.
wicked wrapping paper birthday girl9K/yr -52.1%10.7% conv.
wicked gift wrap4K/yr -44.2%4.8% conv.
wicked christmas wrapping paper9K/yr -55.2%0.0% conv.
wicked wrapping paper christmas6K/yr -83.3%0.0% conv.

All search terms

Top wicked wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RUSPEPA Bow Christmas Wrapping Paper Roll for Girls Mini Roll Pink Green Bow Design with Witch Hat Stars and Make Your Own Magic Gift Wrap for Christmas 17 Inches x 16.4 Feet

RUSPEPA$11.534.5★54 rev

WRAPAHOLIC Witch Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Happy Birthday and Colorful Witch Wrapping Paper for Girls Women Baby Shower Halloween

WRAPAHOLIC$10.184.9★25 rev

Pineraap 12 Sheets Witch Wrapping Paper Pink and Green Gift Wrap - Watercolor Bow Crown Witch Hat Broom Print Gift Packing Paper for Girls Women Birthday Princess Themed Party 19.7 x 27.6 Inch

Pineraap$13.004.6★28 rev

Pineraap 12 Sheets Pink and Green Wrapping Paper Gradient Gift Wrap Paper Watercolor Gift Packing Paper for Girls Women Witch Themed Birthday Party DIY Crafts 19.7 x 27.6 Inch

Pineraap$12.524.2★12 rev

aqwithaj Witch Birthday Gift Bag for Girl Pink And Green Birthday Bag with Wrapping Paper and Greeting Card Musical Witch Hat Crown Movie Theme Paper Bags Gift Box for Friendship Bday Party Supplies

aqwithaj$8.084.7★68 rev

Newest

by launch date

Witch Birthday Gift Bag for Girl Pink And Green Birthday Bag with Wrapping Paper and Greeting Card Musical Witch Hat Crown Movie Theme Paper Bags Gift Box for Friendship Bday Party Supplies

LankYavascript$4.0218 rev

3mo ago

Kecorax Witch Happy Birthday Gift Bag 14 Pink and Green Birthday Bag for Girl with Wrapping Paper and Greeting Card Movie Themed Gift Bags with Envelope for Witch Themed Party

Kecorax$6.82303 rev

6mo ago

WRAPAHOLIC Witch Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Witch Birthday Gift Wrap Crown Bow Wrapping Paper for Girls Women Birthday Baby Shower

WRAPAHOLIC$9.9625 rev

8mo ago

WRAPAHOLIC Witch Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Happy Birthday and Colorful Witch Wrapping Paper for Girls Women Baby Shower Halloween

WRAPAHOLIC$10.1825 rev

11mo ago

6 PCS 18 Yards Halloween Witch Grosgrain Ribbons 3/8 Witch Decor Ribbon Pink Green Craft Ribbons for Witch Themed Party Favor Decoration Holiday Halloween Wicked Gift Packaging DIY Supplies

On-Airstore$9.1919 rev

1y ago

What buyers say about wicked wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality”

Color16%

“The colors are vibrant”

Gifting Purpose8%

“Cute theme bag for gifts”

Brightness/Shine/Glow6%

“So shiny”

Value For Money6%

“Great buy”

Size-Overall6%

“This one is the PERFECT size”

Strength6%

“The material feels sturdy”

Thickness4%

“And its a very thick ply”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product4%

“As expected”

What buyers complain about

Size-Overall43%

“short”

Thickness9%

“Thick”

Smell6%

“I didn't like the smelly tissue paper it was more like a colorful dryer sheet”

Adhesion/Stickiness6%

“The tape I used wouldnt stick”

Quality-Overall3%

“My only complaint”

Color Fading/Discoloration3%

“Came half discolored”

Strength3%

“weak, tears easily”

Value For Money3%

“A bit expensive”

Top return reasons

Size-Overall70%

Advertised Vs Actual Product8%

Value For Money6%

Color5%

Quality-Overall2%

Functionality-Overall2%

Product Condition1%

Adhesion/Stickiness1%

Material Quality1%

Thin1%

Common questions

Is wicked wrapping paper profitable to sell on Amazon United States?: The niche generates $83K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -56.4%. Flapen's verdict: Skip it (34/100).
How competitive is the wicked wrapping paper niche?: 9 brands and 11 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in wicked wrapping paper?: Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 1.5%.
What does it cost to enter the wicked wrapping paper niche?: Listings span $4.02–$14.24; the average listing price is $9.95 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.