Wicked Wrapping Paper

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

90K

Growth, 90 days vs prior 90

-56.4%

Conversion, latest week

9.3%

Market size, estimated

$83Ka year

Top search term

wicked wrapping paper61K searches a year

Listings sell for $9.95 on average, from $4.02 to $14.24. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $9.95 that is $995 to $2K a year per listing.

Average price

$9.95under the $15 to $100 sweet spot

Price range

$4.02–$14.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$995–$2K

Returns

1.5%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #1,016 within Gift Wrap Paper. It carries 204 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

10.4%

Average rank

#1,016in Gift Wrap Paper

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

204per listing

Listings tracked

13

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

18 months