Is wicked purse profitable to sell on Amazon United States?

The niche generates $107K/yr across 24 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -53.8%. Flapen's verdict: Skip it (47/100).

How competitive is the wicked purse niche?

19 brands and 21 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in wicked purse?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Moist/Dry. The return rate is 2.5%.

When does demand for wicked purse peak?

Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 7.3× the quietest.

What does it cost to enter the wicked purse niche?

Listings span $4.02–$42.32; the average listing price is $13.60 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.

wicked purse

Skip it

Soft demand (-53.8% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible15.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great229.54

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.02–$42.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.60

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$107K

$107K/yr · 50K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-53.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, wicked purse is a $107K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

wicked purse market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $41K–$54K; units × avg price
Conversion rate: 15.8%
Avg BSR: #2,916
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 8.5%
Avg brand age: 16 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

30%

AI ACCESSORY INNOVATIONS25%
Hooqict18%
Kecorax9%
Loveinside7%
aqwithaj5%
Generic5%

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — -53.8% search growth over the last 90 days.

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.3×

Open Trend

Top wicked purse search terms

wicked gift bag36K/yr -53.6%9.1% conv.
wicked gift bags10K/yr -51.5%6.8% conv.
wicked birthday bag4K/yr -59.4%12.1% conv.

All search terms

Top wicked purse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wicked Duffle Bag 16 inch Travel Sleepover Weekender Bag for Girls Featuring Galinda & Elphaba Green & Pink

AI ACCESSORY INNOVATIONS$35.344.7★447 rev

Hooqict Large Pink and Green Gift Bag Witch Birthday Gift Wrap Bag with Handles Tissue Paper Greeting Cards for Girls Friendship Princess Witch Party Favors Movie Theme Birthday Party Supplies

Hooqict$5.814.8★433 rev

Loveinside 13 Large Christmas Gift Bag Pink Castle Design with Glitter Bows Witch Hat and Crown Design Gift Bag with Tissue Paper Card & Tag for Christmas Party Holiday 13 x 5 x 10 1 Pcs

Loveinside$6.944.7★82 rev

aqwithaj Witch Birthday Gift Bag for Girl Pink And Green Birthday Bag with Wrapping Paper and Greeting Card Musical Witch Hat Crown Movie Theme Paper Bags Gift Box for Friendship Bday Party Supplies

aqwithaj$8.084.7★68 rev

Pink and Green Gift Bags with Handles Tissue Paper and Greeting Card Witch Hat Bow Wrapping Paper for Witch Movie Themed Birthday Halloween Party Decorations Supplies

Generic$8.224.7★18 rev

Newest

by launch date

Witch Birthday Gift Bag for Girl Pink And Green Birthday Bag with Wrapping Paper and Greeting Card Musical Witch Hat Crown Movie Theme Paper Bags Gift Box for Friendship Bday Party Supplies

LankYavascript$4.0218 rev

3mo ago

Kecorax Witch Happy Birthday Gift Bag 14 Pink and Green Birthday Bag for Girl with Wrapping Paper and Greeting Card Movie Themed Gift Bags with Envelope for Witch Themed Party

Kecorax$6.82303 rev

6mo ago

bigniuzi Pink and Green Witch Birthday Gift Bag with Tissue Paper and Greeting Card Witch Wrapping Paper for Girls Birthday Party Supplies

bigniuzi$6.262 rev

6mo ago

TYMGCHQ Witch Gifts Set for Girls Women BirthdayGift Set with Jewlery Box Waist Pack Key Chain Friendship Beads Bracelets Greeting Card Witch Themed Girls Gift

TYMGCHQ$16.601 rev

7mo ago

Abilat Witch Birthday Gift Bag with Tissue Paper and Greeting Card Large Pink and Green Musical Witch Crown Gift Wrapping Bag for Movie Theme Birthday Baby Shower Party Decorations Supplies

Abilat$4.8065 rev

7mo ago

What buyers say about wicked purse

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall40%

“Good quality”

Strength11%

“Sturdy”

Size-Overall10%

“fit plenty of things”

Color8%

“Very vibrant colors and good quality”

Gifting Purpose7%

“Cute gift”

Durability5%

“Adorable & Durable”

Value For Money4%

“Great value”

Material Quality3%

“Great material, not too big ideal for a gift and full of pink and green decor”

Advertised Vs Actual Product2%

“looks just as advertised”

Zipper Quality1%

“Zipper quality is good so far”

What buyers complain about

Size-Overall39%

“Very small”

Quality-Overall14%

“Poor quality”

Moist/Dry9%

“Stuck together like they got wet and then dried”

Smell7%

“They did have a little plastic odor upon first opening”

Durability5%

“the seems started ripping after 1 month-2 weeks after return window closed”

Zipper Quality5%

“The zipper broke within 5 hours of using the bag”

Value For Money2%

“The only negative is the price”

Top return reasons

Size-Overall79%

Value For Money4%

Quality-Overall4%

Advertised Vs Actual Product3%

Scratch Resistance2%

Design-Overall2%

Print Quality2%

Zipper Quality2%

Material Quality1%

Handle Quality1%

Common questions

Is wicked purse profitable to sell on Amazon United States?: The niche generates $107K/yr across 24 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -53.8%. Flapen's verdict: Skip it (47/100).
How competitive is the wicked purse niche?: 19 brands and 21 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in wicked purse?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Moist/Dry. The return rate is 2.5%.
When does demand for wicked purse peak?: Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 7.3× the quietest.
What does it cost to enter the wicked purse niche?: Listings span $4.02–$42.32; the average listing price is $13.60 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.