Wicked Purse

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -53.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months

50K

Growth, 90 days vs prior 90

-53.8%

Conversion, latest week

15.8%

Market size, estimated

$107Ka year

Peak month

November7.3× the quietest month

Top search term

wicked gift bag36K searches a year

Listings sell for $13.60 on average, from $4.02 to $42.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.60 that is $0 to $1K a year per listing.

Average price

$13.60under the $15 to $100 sweet spot

Price range

$4.02–$42.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #2,916 within Gift Bags. It carries 230 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

8.5%

Average rank

#2,916in Gift Bags

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

230per listing

Listings tracked

24

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

16 months