Is wicked plates profitable to sell on Amazon United States?

The niche generates $61K/yr across 33 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -45.4%. Flapen's verdict: Skip it (48/100).

How competitive is the wicked plates niche?

25 brands and 27 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in wicked plates?

Top complaints mined from reviews: Size-Overall, Strength, Smell. The return rate is 3.3%.

When does demand for wicked plates peak?

Demand peaks in Jan–Oct–Nov; the busiest month runs 3.6× the quietest.

What does it cost to enter the wicked plates niche?

Listings span $8.14–$29.03; the average listing price is $15.58 (sweet spot $15–$100). The average incumbent carries 40 reviews — the moat a new listing must climb.

wicked plates

Skip it

Soft demand (-45.4% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible40

avg incumbent reviews — the moat a new listing must climb

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Avg price

Great$15.58

avg listing price — sweet spot $15–$100

Price range

Good$8.14–$29.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$61K

$61K/yr · 75K searches

Growth

Bad-45.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, wicked plates is a $61K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

wicked plates market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $62K–$78K; units × avg price
Conversion rate: 5.2%
Avg BSR: #2,905
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 27.2%
Avg brand age: 14 months
Avg seller age: 225 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

49%

Top 20: 96%

Top-5 click share

38%

Top 20: 86%

Open market

46%

party greeting12%
Practice Star11%
Watch Me Fly11%
Cangmyxis9%
MinFyberd6%
Tellingyou5%

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — -45.4% search growth over the last 90 days.

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.6×

Open Trend

Top wicked plates search terms

wicked plates25K/yr -51.4%4.5% conv.
wicked plates and napkins18K/yr -45.2%4.8% conv.
wicked party plates15K/yr -47.3%4.5% conv.
wicked birthday plates11K/yr -44.7%4.3% conv.
wicked paper plates7K/yr -15.6%2.5% conv.

All search terms

Top wicked plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Witch and Princess Party Tableware Set for 25 Guests Includes 9 and 7 Plates and Napkins Princess & Witch Design Disposable Girl Birthday Party Supplies for Magical Fairy Tale Theme Celebration

Watch Me Fly$17.264.6★38 rev

Cangmyxis 7 Inch Halloween Witch Birthday Plates 40 Count Disposable Pink & Green Themed Party Plates for Wicked Party Decorations Supplies and Witch Themed Birthday Party Favors

Cangmyxis$8.214.6★107 rev

Practice Star 41 PCS Pink and Green Witch Party Decorations Include Pink Plates Green Plates Napkins Tablecloth for Witch Birthday Party Decorations

Practice Star$16.534.6★74 rev

Tellingyou 144 Pcs Pink and Green Witch Party Decorations Tableware Movie Themed Birthday Party Supplies Witch Princess Paper Plates Cups Knives Forks Spoons to Serve 24 Guest

Tellingyou$21.164.7★14 rev

96PCS Witch Plates Napkins Pink Green Wicked Witch Party Paper Plates Wizard Supplies Magical Birthday Disposable Tableware Good & Wicked Witch Napkins Halloween Table Decor Wizard Bachelorette for 24

AsDream$16.924.2★9 rev

Newest

by launch date

AsDream$16.929 rev

3mo ago

96 Pcs Pink and Green Witch Party Decorations Include Paper Plates for Dinner Dessert Napkins and Plastic Forks Witch Party Supplies Magical Birthday Tableware Disposable Dinnerware Serves 24 Guests

MinFyberd$17.374 rev

5mo ago

MinFyberd 96 Pcs Pink and Green Party Decorations Witch and Princess Tableware Set Princess Crown Witch Hat Party Supplies Pink and Green Witches Plates Napkin and Fork for Birthday Severs 24

MinFyberd$16.142 rev

6mo ago

41pcs Witch Party Decorations Tableware 20 Pink Green Plate 20 Napkins Tablecloth for Pink and Green Witch Party Supplies

JU XIN$11.587 rev

7mo ago

168Pcs Witch Party Supplies Pink Green Paper Plates Napkins Disposable Tableware for Birthday Party Decorations Serve 24 Guests

Detanpoly$18.5851 rev

7mo ago

What buyers say about wicked plates

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Decent Set”

Color19%

“The colors were very bright”

Value For Money8%

“Good value”

Design-Overall8%

“Overall the design is cute on them”

Strength8%

“Decently sturdy, too”

Baking5%

“Theyre great for serving cake or snacks and appetizers”

Fun/Entertainment Experience5%

“Cute fun party set”

Size-Overall4%

“Good size”

Collectibles2%

“Worked great to have coordinated set for girls bday pary”

Assembly/Installation1%

“I've never had to waste precious moments putting it together”

What buyers complain about

Size-Overall27%

“smaller than expected”

Strength13%

“flimsy”

Smell10%

“the balloons had a toxic smell”

Quality-Overall8%

“$17 is too high for the quality”

Value For Money7%

“Expensive”

Thickness6%

“i just wish they were thicker plates”

Hard Feel1%

“The forks are not soft or bendy though”

Top return reasons

Size-Overall59%

Value For Money15%

Color7%

Advertised Vs Actual Product5%

Quality-Overall4%

Strength3%

Smell2%

Design-Overall1%

Thin1%

Product Condition1%

Common questions

Is wicked plates profitable to sell on Amazon United States?: The niche generates $61K/yr across 33 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -45.4%. Flapen's verdict: Skip it (48/100).
How competitive is the wicked plates niche?: 25 brands and 27 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in wicked plates?: Top complaints mined from reviews: Size-Overall, Strength, Smell. The return rate is 3.3%.
When does demand for wicked plates peak?: Demand peaks in Jan–Oct–Nov; the busiest month runs 3.6× the quietest.
What does it cost to enter the wicked plates niche?: Listings span $8.14–$29.03; the average listing price is $15.58 (sweet spot $15–$100). The average incumbent carries 40 reviews — the moat a new listing must climb.