Wicked for Good

Shoppers searched for this 22.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -60.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.

Searches, last 12 months

22.0M

Growth, 90 days vs prior 90

-60.7%

Conversion, latest week

0.8%

Market size, estimated

$4.6Ma year

Top search term

wicked16.1M searches a year

Listings sell for $26.93 on average, from $7.17 to $102.44. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,500 to 2,000 of them. At $26.93 that is $40K to $54K a year per listing.

Average price

$26.93inside the $15 to $100 sweet spot

Price range

$7.17–$102.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

1,500–2,000

Revenue per listing a year

$40K–$54K

Returns

0.8%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #7,732 within Laundry. It carries 1,283 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#7,732in Laundry

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

1,283per listing

Listings tracked

37

24 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

13Amazon's first-year sales bar

Average brand age

27 months