Whole House Air Freshener

Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $311K a year.

Searches, last 12 months

466K

Growth, 90 days vs prior 90

+16.4%

Conversion, latest week

2.5%

Market size, estimated

$311Ka year

Peak month

May1.8× the quietest month

Top search term

scent a filter50K searches a year

Listings sell for $26.57 on average, from $4.90 to $166.58. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $26.57 that is $7K to $13K a year per listing.

Average price

$26.57inside the $15 to $100 sweet spot

Price range

$4.90–$166.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$7K–$13K

Returns

0.5%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #224 within Air Fresheners. It carries 3,520 reviews at 3.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#224in Air Fresheners

Average rating

3.69 starsAmazon United States average 4.42 stars

Average reviews

3,520per listing

Listings tracked

25

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months