Whole Food Multivitamin
FailThe top 5 brands take 100% of clicks, so Whole Food Multivitamin is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $769K/yr321K searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 78%top-5 click share · 5 brands · 603 sellers
Flapen Score
Whole Food Multivitamin against its category
The dotted line is the Health & Household average. Past it, Whole Food Multivitamin is stronger. Inside it, weaker.
Market
The Whole Food Multivitamin market on Amazon at a glance
Shoppers on Amazon United States searched for Whole Food Multivitamin 321K times last year and spent an estimated $769K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $769K a year.
- Searches, last 12 months
- 321K
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $769Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- garden of life mens multivitamin56K searches a year
02 · Price
A sale here is worth $34.34.
Listings sell for $34.34 on average, from $22.34 to $53.36. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $34.34 that is $52K to $69K a year per listing.
- Average price
- $34.34inside the $15 to $100 sweet spot
- Price range
- $22.34–$53.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $52K–$69K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #403 within Multivitamins. It carries 9,295 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #403in Multivitamins
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 9,295per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Whole Food Multivitamin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
603
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Brand 175%
- Brand 218%
- Brand 33%
- Brand 42%
- Brand 52%
- Open — no brand owns it (0%)
Demand
Whole Food Multivitamin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Whole Food Multivitamin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- garden of life mens multivitamin56K/yr
- garden of life multivitamin for men31K/yr
- whole food multivitamin30K/yr
- organic multivitamins for men26K/yr
- dr berg multivitamin23K/yr
- whole food vitamins21K/yr
- whole food vitamin16K/yr
- organic mens multivitamins16K/yr
- organic multivitamin for men11K/yr
- dr berg multivitamin for women11K/yr
Reviews and returns
What reviews say buyers love and hate about Whole Food Multivitamin
We read the reviews and the return reasons for every product selling here.
“Difficult to rate supplements and vitamins”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Whole Food Multivitamin questions
Answered from the same tracked data.









