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Whole Food Multivitamin

Fail

The top 5 brands take 100% of clicks, so Whole Food Multivitamin is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$769K/yr321K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
78%top-5 click share · 5 brands · 603 sellers

Flapen Score

Whole Food Multivitamin against its category

The dotted line is the Health & Household average. Past it, Whole Food Multivitamin is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whole Food Multivitamin market on Amazon at a glance

Shoppers on Amazon United States searched for Whole Food Multivitamin 321K times last year and spent an estimated $769K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $769K a year.

Searches, last 12 months
321K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
7.0%
Market size, estimated
$769Ka year
Peak month
January1.8× the quietest month
Top search term
garden of life mens multivitamin56K searches a year

02 · Price

A sale here is worth $34.34.

Listings sell for $34.34 on average, from $22.34 to $53.36. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $34.34 that is $52K to $69K a year per listing.

Average price
$34.34inside the $15 to $100 sweet spot
Price range
$22.34–$53.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$52K–$69K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #403 within Multivitamins. It carries 9,295 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#403in Multivitamins
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
9,295per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Whole Food Multivitamin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

603

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 218%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Whole Food Multivitamin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Whole Food Multivitamin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden of life mens multivitamin56K/yr
  • garden of life multivitamin for men31K/yr
  • whole food multivitamin30K/yr
  • organic multivitamins for men26K/yr
  • dr berg multivitamin23K/yr
  • whole food vitamins21K/yr
  • whole food vitamin16K/yr
  • organic mens multivitamins16K/yr
  • organic multivitamin for men11K/yr
  • dr berg multivitamin for women11K/yr

Reviews and returns

What reviews say buyers love and hate about Whole Food Multivitamin

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Vitamin”
12%of negative reviews mention “Vitamin”
<0.1%of orders come back, a rate Amazon rounds to zero
“Difficult to rate supplements and vitamins”
A buyer, on “Vitamin”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Whole Food Multivitamin questions

Answered from the same tracked data.