Whitening Toothpastes

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

21.2%

Market size, estimated

$4.9Ma year

Top search term

arm and hammer toothpaste880K searches a year

Listings sell for $12.85 on average, from $4.03 to $21.91. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At $12.85 that is $257K to $321K a year per listing.

Average price

$12.85under the $15 to $100 sweet spot

Price range

$4.03–$21.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

20,000–25,000

Revenue per listing a year

$257K–$321K

Returns

0.3%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Toothpaste. It carries 5,591 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#107in Toothpaste

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

5,591per listing

Listings tracked

17

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

65 months