Whitening Toothbrush

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months

69K

Growth, 90 days vs prior 90

+3.4%

Conversion, latest week

12.0%

Market size, estimated

$84Ka year

Peak month

November1.7× the quietest month

Top search term

toothbrush 2 pack23K searches a year

Listings sell for $10.27 on average, from $2.54 to $51.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $10.27 that is $3K to $5K a year per listing.

Average price

$10.27under the $15 to $100 sweet spot

Price range

$2.54–$51.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

0.3%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #249 within Toothbrushes & Accessories. It carries 8,606 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

89%

Out of stock, average day

0.3%

Average rank

#249in Toothbrushes & Accessories

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

8,606per listing

Listings tracked

27

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months