Whitening Strips

Shoppers searched for this 21.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63.4M a year.

Searches, last 12 months

21.7M

Growth, 90 days vs prior 90

-10.5%

Conversion, latest week

10.5%

Market size, estimated

$63.4Ma year

Peak month

July1.6× the quietest month

Top search term

whitening strips5.0M searches a year

Listings sell for $27.92 on average, from $10.12 to $57.17. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 100,000 to 125,000 of them. At $27.92 that is $2.8M to $3.5M a year per listing.

Average price

$27.92inside the $15 to $100 sweet spot

Price range

$10.12–$57.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

100,000–125,000

Revenue per listing a year

$2.8M–$3.5M

Returns

0.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #12 within Teeth Whitening. It carries 25,317 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#12in Teeth Whitening

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

25,317per listing

Listings tracked

14

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

45 months