Whitening Mouthwash

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-4.7%

Conversion, latest week

17.0%

Market size, estimated

$2.2Ma year

Peak month

February1.5× the quietest month

Top search term

whitening mouthwash358K searches a year

Listings sell for $12.01 on average, from $4.31 to $21.19. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $12.01 that is $96K to $120K a year per listing.

Average price

$12.01under the $15 to $100 sweet spot

Price range

$4.31–$21.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

$96K–$120K

Returns

0.2%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Mouthwash. It carries 4,056 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#101in Mouthwash

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

4,056per listing

Listings tracked

19

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

55 months