White Willow Bark
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -4.8% this quarter, so White Willow Bark is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 4962
- Market size
- $449K/yr279K searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 46%top-5 click share · 20 brands · 42 sellers
Flapen Score
White Willow Bark against its category
The dotted line is the Health & Household average. Past it, White Willow Bark is stronger. Inside it, weaker.
Market
The White Willow Bark market on Amazon at a glance
Shoppers on Amazon United States searched for White Willow Bark 279K times last year and spent an estimated $449K. The top 5 brands take 60% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $449K a year.
- Searches, last 12 months
- 279K
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 9.4%
- Market size, estimated
- $449Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- willow bark73K searches a year
02 · Price
A sale here is worth $17.10.
Listings sell for $17.10 on average, from $6.84 to $49.75. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $17.10 that is $13K to $17K a year per listing.
- Average price
- $17.10inside the $15 to $100 sweet spot
- Price range
- $6.84–$49.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $13K–$17K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #1,561 within Alternative Pain Relief. It carries 868 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 94%
- Out of stock, average day
- 11.3%
- Average rank
- #1,561in Alternative Pain Relief
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 868per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top White Willow Bark products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natures Willow Willow Balm Natural Pain Relief Cream for Muscles & Joints | Willow Bark & Menthol | Free from Artificial Fragrances & Dyes | 1-Pack | 3.5 fl oz
- Price
- $10.65
- Rating
- 4.6/5
- Reviews
- 4,089
- Age
- 6y ago

Horbach White Willow Bark Capsules | 200 Pills | Max Strength | Non-GMO Gluten Free Herb Extract
- Price
- $13.08
- Rating
- 4.6/5
- Reviews
- 1,116
- Age
- 4y ago

Organic White Willow Bark Tea (4 oz.) White Willow Bark Herb for Cold Infusions Decoctions & Herbal Use - Traditionally Used for Occasional Tension & Discomfort
- Price
- $12.28
- Rating
- 5.0/5
- Reviews
- 39
- Age
- 9mo ago

Frontier White Willow Bark Cut and Sifted
- Price
- $22.12
- Rating
- 4.7/5
- Reviews
- 381
- Age
- 21y ago

Nutricost White Willow Bark 600mg 240 Capsules - Vegetarian Friendly Non-GMO Gluten Free
- Price
- $17.58
- Rating
- 4.6/5
- Reviews
- 182
- Age
- 5y ago
Trending
estimated 90-day click momentum
Organic White Willow Bark - 1lb (16oz) - Herbal Tea - 100% USDA Organic - EarthWise Aromatics
- Price
- $18.00
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 6mo ago

Secrets of the Tribe White Willow Capsules 800 mg White Willow (Salix Alba) Dried Bark (60 Capsules)
- Price
- $19.88
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 8y ago

Organic White Willow Bark Tea (4 oz.) White Willow Bark Herb for Cold Infusions Decoctions & Herbal Use - Traditionally Used for Occasional Tension & Discomfort
- Price
- $12.28
- Rating
- 5.0/5
- Reviews
- 39
- Age
- 9mo ago

Best Naturals White Willow Bark 400 mg 180 Capsules
- Price
- $11.74
- Rating
- 4.4/5
- Reviews
- 433
- Age
- 10y ago

White Willow Bark - Dried Cut Natural Salix Alba - Origin: Macedonia - Net Weight: 1oz/28g
- Price
- $11.53
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 5y ago
Newest
by launch date
Organic White Willow Bark - 1lb (16oz) - Herbal Tea - 100% USDA Organic - EarthWise Aromatics
- Price
- $18.00
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 6mo ago

Organic White Willow Bark Tea (4 oz.) White Willow Bark Herb for Cold Infusions Decoctions & Herbal Use - Traditionally Used for Occasional Tension & Discomfort
- Price
- $12.28
- Rating
- 5.0/5
- Reviews
- 39
- Age
- 9mo ago

NEW Natures Willow ROLL-ON Pain Relief | Fast-Acting No-Mess Relief for Back Neck Knees & Joints | Willow Bark & Menthol | Clean Fresh Scent | No Dyes or Artificial Fragrance | 3.1 fl oz | 1-Pack
- Price
- $14.98
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 1y ago

FITO MEDICS Lab White Willow Bark Supplement White Willow Extract 180 Capsules
- Price
- $10.01
- Rating
- 4.3/5
- Reviews
- 54
- Age
- 1y ago

Wild & Organic White Willow Bark Tincture - Liquid Supplement for Overall Support - Alcohol & Sugar-Free White Willow Extract Drops - Salix Alba Bark - Vegan No Additives - 4 fl oz
- Price
- $23.29
- Rating
- 4.6/5
- Reviews
- 216
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
42
Est. top-5 brand share
60%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 86%
Open market
34%
- Nature's Willow25%
- Horbäach14%
- Nutricost7%
- Frontier Co-op7%
- Zhivana Organics6%
- Wild & Organic6%
Demand
White Willow Bark search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top White Willow Bark search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- willow bark73K/yr
- white willow bark68K/yr
- white willow bark organic33K/yr
- willow balm pain relieving cream12K/yr
- willow bark for pain20K/yr
- natures willow pain relieving cream9K/yr
- natures willow10K/yr
- white willow8K/yr
- willow balm9K/yr
- natures willow pain relief cream6K/yr
Reviews and returns
What reviews say buyers love and hate about White Willow Bark
We read the reviews and the return reasons for every product selling here.
“NO PAIN RELIEF”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Willow Bark questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









