White Wax
FailShoppers spend an estimated $23K a year here, so White Wax is a Fail.
- Flapen Score
- 35 / 100Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 4935
- Market size
- $23K/yr22K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 78%top-5 click share · 9 brands · 41 sellers
Flapen Score
White Wax against its category
The dotted line is the Health & Household average. Past it, White Wax is stronger. Inside it, weaker.
Market
The White Wax market on Amazon at a glance
Shoppers on Amazon United States searched for White Wax 22K times last year and spent an estimated $23K. The top 5 brands take 88% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $23Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- white wax11K searches a year
02 · Price
A sale here is worth $21.99.
Listings sell for $21.99 on average, from $9.96 to $38.90. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $21.99 that is $0 to $2K a year per listing.
- Average price
- $21.99inside the $15 to $100 sweet spot
- Price range
- $9.96–$38.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #373 within Wood Polish & Care. It carries 2,262 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 83%
- Out of stock, average day
- 9.9%
- Average rank
- #373in Wood Polish & Care
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 2,262per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top White Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
41
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
8%
- Brand 145%
- Brand 222%
- Brand 38%
- Brand 48%
- Brand 55%
- Brand 65%
- Open — no brand owns it (3 brands, 8%)
Demand
White Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top White Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white wax11K/yr
- liming wax5K/yr
- briwax liming wax3K/yr
- lime wax1K/yr
- white wax for chalk paint897/yr
- liming wax for wood furniture878/yr
Reviews and returns
What reviews say buyers love and hate about White Wax
We read the reviews and the return reasons for every product selling here.
“That looks expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Wax questions
Answered from the same tracked data.