White Tissue Paper
MaybeBuyers convert on 26.5% of searches. But the products selling today already average 4.7★, so White Tissue Paper is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $1.0M/yr512K searches / yr
- 90-day growth
- +14.9%search demand this quarter
- Competition
- 65%top-5 click share · 14 brands · 18 sellers
Flapen Score
White Tissue Paper against its category
The dotted line is the Health & Household average. Past it, White Tissue Paper is stronger. Inside it, weaker.
Market
The White Tissue Paper market on Amazon at a glance
Shoppers on Amazon United States searched for White Tissue Paper 512K times last year and spent an estimated $1.0M. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 26.5% of those searches ended in a purchase.
Shoppers searched for this 512K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 26.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.
- Searches, last 12 months
- 512K
- Growth, 90 days vs prior 90
- +14.9%
- Conversion, latest week
- 26.5%
- Market size, estimated
- $1.0Ma year
- Peak month
- December4.6× the quietest month
- Top search term
- white tissue paper307K searches a year
02 · Price
A sale here is worth $7.43.
Listings sell for $7.43 on average, from $4.39 to $17.56. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $7.43 that is $45K to $59K a year per listing.
- Average price
- $7.43under the $15 to $100 sweet spot
- Price range
- $4.39–$17.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $45K–$59K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #23 within Wrapping Tissue. It carries 1,334 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 8.7%
- Average rank
- #23in Wrapping Tissue
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 1,334per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top White Tissue Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
18
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
23%
- Brand 130%
- Brand 211%
- Brand 310%
- Brand 49%
- Brand 59%
- Brand 67%
Demand
White Tissue Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.6×
Search terms
Top White Tissue Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white tissue paper307K/yr
- white tissue paper for gift bags80K/yr
- white tissue paper bulk42K/yr
- tissue paper white28K/yr
- white gift tissue paper9K/yr
- white tissue7K/yr
- bulk white tissue paper7K/yr
- white tissue paper sheets11K/yr
- white gift paper4K/yr
- tissue paper for gift bags white4K/yr
Reviews and returns
What reviews say buyers love and hate about White Tissue Paper
We read the reviews and the return reasons for every product selling here.
“Actually I wish it was a bit thicker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Tissue Paper questions
Answered from the same tracked data.









