white tissue paper
Worth a lookShows searches that convert (26.5% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Incredible26.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great$1.0M$1.0M/yr · 512K searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,334.19avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.43avg listing price — sweet spot $15–$100
Price range
Bad$4.39–$17.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, white tissue paper is a $1.0M/yr Amazon United States market (512K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
white tissue paper market data
- Units sold / yr
- 150K–200K
- avg 6,000–8,000/product
- Revenue / yr
- $1.1M–$1.5M
- units × avg price
- Conversion rate
- 26.5%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 8.7%
- Avg brand age
- 43 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
18
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
23%
- Jkopsnr30%
- TUXIYA11%
- Simetufy10%
- BEISHIDA9%
- woric9%
- Hlonon7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 4.6×
Top white tissue paper search terms
- white tissue paper307K/yr
- white tissue paper for gift bags80K/yr
- white tissue paper bulk42K/yr
- tissue paper white28K/yr
- white gift tissue paper9K/yr
- white tissue7K/yr
- bulk white tissue paper7K/yr
- white tissue paper sheets11K/yr
- white gift paper4K/yr
- tissue paper for gift bags white4K/yr
Top white tissue paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jkopsnr 100 Sheets White Tissue Paper 20x14 Inches Tissue Paper for Gift Bags Wrapping Tissue Paper Bulk for DIY Crafts Birthday Baby Shower Festival Holidays Decorative
Jkopsnr$7.024.7★959 rev
Simetufy 115 Sheets 14 x 20 Inch White Tissue Paper for Gift Bags
Simetufy$6.624.7★1,214 rev
BEISHIDA 100 Sheets White Tissue Paper Bulk for Gift Wrapping and Gift Bags
BEISHIDA$6.054.8★1,249 rev
200 Sheets White Tissue Paper 14 X 20 Tissue Papers Bulk for Christmas Wedding Birthday Showers Valentines Day Flower Decoration Tissue Paper for Gift Bags Crafts Packaging Storage Art
TUXIYA$9.894.8★563 rev
White Tissue Paper for Gift Bags - 30 Sheets of White Wrapping Tissue Paper Bulk Packaging Paper for Weddings Birthday DIY Project Christmas Gift Wrapping Crafts Decor (14 x 20 Inch)
Hlonon$4.394.6★1,430 rev
Newest
by launch date
woric 80 Sheets White Tissue Paper Bulk for Gift Bags & Crafts 20 x 14
woric$5.96105 rev
SUNCOLOR 36 Sheets Glitter White Tissue Paper 20 x 20 Inch Sparkly Wrapping Paper for Gifts Crafts Weddings Baby Showers Packaging
SUNCOLOR$4.54689 rev
bondibili 140 Sheets White Tissue Paper for Gift Bags 20 x 14 inch Acid Free White Wrapping Tissue Paper Bulk for Gift Package Storage Christmas Wedding Birthday Mothers Day Party Decor Art Craft
bondibili$6.19489 rev
200 Sheets White Tissue Paper 14 X 20 Tissue Papers Bulk for Christmas Wedding Birthday Showers Valentines Day Flower Decoration Tissue Paper for Gift Bags Crafts Packaging Storage Art
TUXIYA$9.89563 rev
400 Sheets White Tissue Paper for Gift Bags Crafts Packaging Storage Art - 14 X 20 Christmas Wedding Birthday and Flower Decoration Bulk
TUXIYA$17.56563 rev
Trending
90-day click momentumworic 80 Sheets White Tissue Paper Bulk for Gift Bags & Crafts 20 x 14
woric$5.964.7★
SUNCOLOR 36 Sheets Glitter White Tissue Paper 20 x 20 Inch Sparkly Wrapping Paper for Gifts Crafts Weddings Baby Showers Packaging
SUNCOLOR$4.544.7★
Jkopsnr 100 Sheets White Tissue Paper 20x14 Inches Tissue Paper for Gift Bags Wrapping Tissue Paper Bulk for DIY Crafts Birthday Baby Shower Festival Holidays Decorative
Jkopsnr$7.024.7★
BEISHIDA 100 Sheets White Tissue Paper Bulk for Gift Wrapping and Gift Bags
BEISHIDA$6.054.8★
woric 160 Sheets White Tissue Paper Bulk 14 X 20 Inches Wrapping Tissue Paper for Gift Bags Bouquet Packaging DIY Crafts Weddings Baby Shower Birthday Small Business
woric$7.314.7★
What buyers say about white tissue paper
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect for my needs well made”
“Just what I needed”
“Amazing price”
“Perfect for gift bags”
“Fits a cup”
“The paper itself is thick”
“Ease yo use”
“Sturdy and large”
“The color was so pretty”
“Decent tissue”
What buyers complain about
“Actually I wish it was a bit thicker”
“These are not regular sized”
“Looks thin and cheaply made”
“Sparkly glitter falls off easily”
“not worth the price”
“held together so getting whole pieces off is impossible”
“Extremely Thin”
“A little poorly made”
“they tear easily”
“Wish it was softer and premium”
Top return reasons
Common questions
- Is white tissue paper profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the white tissue paper niche?
- 14 brands and 18 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in white tissue paper?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 0.8%.
- When does demand for white tissue paper peak?
- Demand peaks in Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the white tissue paper niche?
- Listings span $4.39–$17.56; the average listing price is $7.43 (sweet spot $15–$100). The average incumbent carries 1,334 reviews — the moat a new listing must climb.