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White Sponge

Maybe

An estimated 0.2% of orders come back. But the average product has 7,319 reviews to catch up to, so White Sponge is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$124K/yr70K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
52%top-5 click share · 15 brands · 567 sellers

Flapen Score

White Sponge against its category

The dotted line is the Health & Household average. Past it, White Sponge is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Sponge market on Amazon at a glance

Shoppers on Amazon United States searched for White Sponge 70K times last year and spent an estimated $124K. The top 5 brands take 73% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
16.7%
Market size, estimated
$124Ka year
Peak month
February1.4× the quietest month
Top search term
white sponges28K searches a year

02 · Price

A sale here is worth $10.52.

Listings sell for $10.52 on average, from $3.47 to $27.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $10.52 that is $5K to $8K a year per listing.

Average price
$10.52under the $15 to $100 sweet spot
Price range
$3.47–$27.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Sponges. It carries 7,319 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#89in Sponges
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
7,319per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top White Sponge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

567

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

21%

  • Brand 135%
  • Brand 212%
  • Brand 312%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

White Sponge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top White Sponge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white sponges28K/yr
  • white sponge16K/yr
  • white sponges kitchen7K/yr
  • scotch brite greener clean sponges6K/yr
  • white kitchen sponges4K/yr
  • white dish sponge3K/yr
  • sponges white3K/yr
  • scotch brite greener clean3K/yr

Reviews and returns

What reviews say buyers love and hate about White Sponge

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Cleaning”
26%of negative reviews mention “Durability”
0.2%of orders come back
“Immediately falls apart”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White Sponge questions

Answered from the same tracked data.