white sponge
Worth a lookShows low returns (0.2%), but a deep review moat (7,319 avg reviews) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$3.47–$27.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.52avg listing price — sweet spot $15–$100
Market size
Okay$124K$124K/yr · 70K searches
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,319.04avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, white sponge is a $124K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
white sponge market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $105K–$132K
- units × avg price
- Conversion rate
- 16.7%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
567
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
21%
- Scotch-Brite35%
- Mr. Clean12%
- AIDEA12%
- YoleShy9%
- SmilePowo6%
- Vilphel5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top white sponge search terms
- white sponges28K/yr
- white sponge16K/yr
- white sponges kitchen7K/yr
- scotch brite greener clean sponges6K/yr
- white kitchen sponges4K/yr
- white dish sponge3K/yr
- sponges white3K/yr
- scotch brite greener clean3K/yr
Top white sponge products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scotch-Brite Greener Clean Non-Scratch Scrub Sponge 6 Pack 6 Units per Case
Scotch-Brite$7.104.7★763 rev
Scotch-Brite Greener Clean Non-Scratch Scrub Sponge Sponge for Washing Dishes Cleaning Kitchen Superior Performance and Made with Sustainable Materials Dishwasher Safe 3 Scrub Sponges
Scotch-Brite$4.254.6★435 rev
YoleShy White Sponges Kitchen 10 Pack Natural Compressed Cellulose Sponges for Dishes Non Scratch for Household Cookware Bathroom Cars Soft Super Absorbent Reusable
YoleShy$7.874.3★62 rev
Mr. Clean Magic Eraser Original Cleaning Pads Multi Purpose Cleaner Bathroom Cleaning Supplies All Purpose Cleaner White 6 Count
Mr. Clean$5.304.7★34,604 rev
Vilphel 12 Pack Dishwashing Sponges Natural Cellulose Sponges Plant Based Resilient and Reusable Soft Dish Sponges for Washing Dishes DIY Craft Sponge for Fun
Vilphel$9.114.7★698 rev
Newest
by launch date
Mr. Clean Magic Eraser Sponge All Purpose Cleaner Cleaning Scrubber Wall Sneaker Kitchen Bathroom Shower Cleaning Supplies Melamine Sponge Cleaning Pads Whole Home Extra Durable 12ct
Mr. Clean$11.65733 rev
YoleShy White Sponges Kitchen 10 Pack Natural Compressed Cellulose Sponges for Dishes Non Scratch for Household Cookware Bathroom Cars Soft Super Absorbent Reusable
YoleShy$7.8762 rev
(50 Pack) Eraser Sponge SmilePowo Maigc Cleaning Sponge Eraser Melamine Sponges in Bulk Boat Eraser Multi Surface Scrubber Foam Cleaning Pads - Bathtub Floor Baseboard Bathroom Wall Cleaner
SmilePowo$11.182,765 rev
Magic Melamine Sponge Eraser GRS Certified 12 Pack Magic Cleaning Erasers in Bulk No Scratch & Super Absorbent Multi-Functional Melamine Foam Sponges for Bathroom Window Shoes Kitchen
ISDGER$6.76721 rev
6 - Pack Non-Scratch Scrub Sponges - Sponges for Dishes and Washing Dishes Cleaning Sponges for Kitchen Home Office Magical 3D DIY Art and Craft SuppliersWhite
Spunspon$4.78452 rev
Trending
90-day click momentumMr. Clean Magic Eraser Sponge All Purpose Cleaner Cleaning Scrubber Wall Sneaker Kitchen Bathroom Shower Cleaning Supplies Melamine Sponge Cleaning Pads Whole Home Extra Durable 12ct
Mr. Clean$11.654.6★
Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary
Amazon Basics$3.474.5★
Magic Melamine Sponge Eraser GRS Certified 12 Pack Magic Cleaning Erasers in Bulk No Scratch & Super Absorbent Multi-Functional Melamine Foam Sponges for Bathroom Window Shoes Kitchen
ISDGER$6.764.1★
6 - Pack Non-Scratch Scrub Sponges - Sponges for Dishes and Washing Dishes Cleaning Sponges for Kitchen Home Office Magical 3D DIY Art and Craft SuppliersWhite
Spunspon$4.784.5★
10 Pack Biodegradable Natural Kitchen Sponge - Compostable Cellulose and Coconut Walnut Scrubber Sponge - Eco Friendly Sponges for Dishes
AIRNEX$14.454.6★
What buyers say about white sponge
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“Great Deal”
“Good quality sponges”
“As advertised”
“Effective”
“It is durable within the time frame”
“Good for the environment”
“EASY TO USE”
“Doesnt have any weird smell too it”
“Scratch Free, Great Product”
What buyers complain about
“Immediately falls apart”
“Bad quality”
“Does not clean very well”
“Too big”
“The scrubby pad is too thick”
“which was expensive”
“This is deceiving”
“Strong smell”
“Kind of flimsy”
“Didnt work”
Top return reasons
Common questions
- Is white sponge profitable to sell on Amazon United States?
- The niche generates $124K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the white sponge niche?
- 15 brands and 567 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in white sponge?
- Top complaints mined from reviews: Durability, Quality-Overall, Ease Of Cleaning. The return rate is 0.2%.
- When does demand for white sponge peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the white sponge niche?
- Listings span $3.47–$27.77; the average listing price is $10.52 (sweet spot $15–$100). The average incumbent carries 7,319 reviews — the moat a new listing must climb.