White Sponge
MaybeAn estimated 0.2% of orders come back. But the average product has 7,319 reviews to catch up to, so White Sponge is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $124K/yr70K searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 52%top-5 click share · 15 brands · 567 sellers
Flapen Score
White Sponge against its category
The dotted line is the Health & Household average. Past it, White Sponge is stronger. Inside it, weaker.
Market
The White Sponge market on Amazon at a glance
Shoppers on Amazon United States searched for White Sponge 70K times last year and spent an estimated $124K. The top 5 brands take 73% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 16.7% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 16.7%
- Market size, estimated
- $124Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- white sponges28K searches a year
02 · Price
A sale here is worth $10.52.
Listings sell for $10.52 on average, from $3.47 to $27.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $10.52 that is $5K to $8K a year per listing.
- Average price
- $10.52under the $15 to $100 sweet spot
- Price range
- $3.47–$27.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$8K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Sponges. It carries 7,319 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #89in Sponges
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 7,319per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top White Sponge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
567
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
21%
- Brand 135%
- Brand 212%
- Brand 312%
- Brand 49%
- Brand 56%
- Brand 65%
Demand
White Sponge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top White Sponge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white sponges28K/yr
- white sponge16K/yr
- white sponges kitchen7K/yr
- scotch brite greener clean sponges6K/yr
- white kitchen sponges4K/yr
- white dish sponge3K/yr
- sponges white3K/yr
- scotch brite greener clean3K/yr
Reviews and returns
What reviews say buyers love and hate about White Sponge
We read the reviews and the return reasons for every product selling here.
“Immediately falls apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Sponge questions
Answered from the same tracked data.









