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White Scotch Brite Pads

Fail

Shoppers spend an estimated $76K a year here, so White Scotch Brite Pads is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$76K/yr35K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
70%top-5 click share · 11 brands · 82 sellers

Flapen Score

White Scotch Brite Pads against its category

The dotted line is the Health & Household average. Past it, White Scotch Brite Pads is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Scotch Brite Pads market on Amazon at a glance

Shoppers on Amazon United States searched for White Scotch Brite Pads 35K times last year and spent an estimated $76K. The top 5 brands take 83% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
13.1%
Market size, estimated
$76Ka year
Peak month
March1.3× the quietest month
Top search term
white scotch brite pads22K searches a year

02 · Price

A sale here is worth $16.63.

Listings sell for $16.63 on average, from $4.25 to $38.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $16.63 that is $4K to $8K a year per listing.

Average price
$16.63inside the $15 to $100 sweet spot
Price range
$4.25–$38.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #58 within Scouring Pads & Sticks. It carries 369 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#58in Scouring Pads & Sticks
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
369per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top White Scotch Brite Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

82

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

  • Brand 152%
  • Brand 214%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 14%)

Demand

White Scotch Brite Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top White Scotch Brite Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white scotch brite pads22K/yr
  • white scotch brite5K/yr
  • white scotch brite pad3K/yr
  • scotch brite white pads2K/yr
  • scotch brite pads white2K/yr

Reviews and returns

What reviews say buyers love and hate about White Scotch Brite Pads

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Advertised Vs Actual Product”
30%of negative reviews mention “Thickness”
0.4%of orders come back
“are less dense than the equivalent the white ScotchBrite pads”
A buyer, on “Thickness”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Scotch Brite Pads questions

Answered from the same tracked data.