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White Scale

Fail

The top 5 brands take 100% of clicks, so White Scale is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$447K/yr124K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
77%top-5 click share · 3 brands · 7 sellers

Flapen Score

White Scale against its category

The dotted line is the Health & Household average. Past it, White Scale is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Scale market on Amazon at a glance

Shoppers on Amazon United States searched for White Scale 124K times last year and spent an estimated $447K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $447K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
7.8%
Market size, estimated
$447Ka year
Top search term
fit index smart scale for body weight16K searches a year

02 · Price

A sale here is worth $46.61.

Listings sell for $46.61 on average, from $21.92 to $88.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $46.61 that is $47K to $58K a year per listing.

Average price
$46.61inside the $15 to $100 sweet spot
Price range
$21.92–$88.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$47K–$58K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #29 within Health Monitors. It carries 15,241 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#29in Health Monitors
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
15,241per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top White Scale products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 213%
  • Brand 39%

Demand

White Scale search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct · busiest ÷ quietest = 2.0× · 11 of 12 months tracked

Search terms

Top White Scale search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fit index smart scale for body weight16K/yr
  • fitindex16K/yr
  • inevifit bathroom scale11K/yr
  • greater goods scale11K/yr
  • fitindex scale24K/yr
  • fit index scale11K/yr
  • white scale5K/yr
  • greater goods5K/yr
  • fit index6K/yr
  • fitindex smart scale for body weight12K/yr

Reviews and returns

What reviews say buyers love and hate about White Scale

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Accuracy-Overall”
21%of negative reviews mention “Measurement/Reading Accuracy”
2.8%of orders come back
“Incredibly inaccurate”
A buyer, on “Measurement/Reading Accuracy”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common White Scale questions

Answered from the same tracked data.