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White Ribbon for Gift Wrapping

Fail

Prices span $4.90–$11.90, mostly outside the sweet spot, so White Ribbon for Gift Wrapping is a Fail.

Flapen Score
33
33 / 100
Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 49
Market size
$64K/yr49K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
64%top-5 click share · 11 brands · 17 sellers

Flapen Score

White Ribbon for Gift Wrapping against its category

The dotted line is the Health & Household average. Past it, White Ribbon for Gift Wrapping is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Ribbon for Gift Wrapping market on Amazon at a glance

Shoppers on Amazon United States searched for White Ribbon for Gift Wrapping 49K times last year and spent an estimated $64K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 17.8% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
17.8%
Market size, estimated
$64Ka year
Peak month
December12.0× the quietest month
Top search term
white ribbon for gift wrapping38K searches a year

02 · Price

A sale here is worth $7.43.

Listings sell for $7.43 on average, from $4.90 to $11.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $7.43 that is $2K to $4K a year per listing.

Average price
$7.43under the $15 to $100 sweet spot
Price range
$4.90–$11.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #34 within Gift Wrap Ribbons. It carries 1,495 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#34in Gift Wrap Ribbons
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
1,495per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top White Ribbon for Gift Wrapping products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

17

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

9%

  • Brand 142%
  • Brand 216%
  • Brand 314%
  • Brand 410%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (5 brands, 9%)

Demand

White Ribbon for Gift Wrapping search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 12.0×

Search terms

Top White Ribbon for Gift Wrapping search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white ribbon for gift wrapping38K/yr
  • white gift ribbon6K/yr
  • white wrapping ribbon4K/yr

Reviews and returns

What reviews say buyers love and hate about White Ribbon for Gift Wrapping

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“No quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Ribbon for Gift Wrapping questions

Answered from the same tracked data.