White Ribbon

Shoppers searched for this 789K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $715K a year.

Searches, last 12 months

789K

Growth, 90 days vs prior 90

+25.8%

Conversion, latest week

11.7%

Market size, estimated

$715Ka year

Peak month

December2.0× the quietest month

Top search term

white ribbon548K searches a year

Listings sell for $7.72 on average, from $3.92 to $12.88. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $7.72 that is $23K to $31K a year per listing.

Average price

$7.72under the $15 to $100 sweet spot

Price range

$3.92–$12.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

$23K–$31K

Returns

2.9%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #18 within Gift Wrap Ribbons. It carries 1,743 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

7.0%

Average rank

#18in Gift Wrap Ribbons

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

1,743per listing

Listings tracked

26

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

33 months