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53

white paper plates 9 inch

Worth a look

Shows low returns (0.2%), but a small market ($21K/yr) keeps it on the watch list.

Market size 5Growth 44Conversion 71Competition 66Returns 99Price range 77Avg price 91Brand share 68Review moat 22Quality gap 25

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$21.28

avg listing price — sweet spot $15–$100

Price range

Great$4.18–$51.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+15.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,258.53

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$21K

$21K/yr · 15K searches

According to Flapen's Amazon United States niche tracking, white paper plates 9 inch is a $21K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

white paper plates 9 inch market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$32K–$43K
units × avg price
Conversion rate
6.5%
Avg BSR
#261
Page quality
0%
Prime
94%
Sponsored
97%
Out of stock
5.3%
Avg brand age
46 months
Avg seller age
141 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

65

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

32%

  • Amazon Basics40%
  • RACETOP9%
  • Munfix6%
  • NatNarr4%
  • Vplus4%
  • Stack Man4%

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — +15.4% search growth over the last 90 days.
2K1KBlack Friday '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.6×

Top white paper plates 9 inch search terms

  • 9 inch disposable plates7K/yr
  • white paper plates 9 inch5K/yr
  • 9 paper plates bulk 1000 count3K/yr
All search terms

Top white paper plates 9 inch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$2K15%$3K20%$4K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about white paper plates 9 inch

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“Very affordable”

Strength18%

“And Sturdy”

Quality-Overall17%

“Great quality and size amazing price and arrived on time”

Size-Overall6%

“Perfect size”

Durability6%

“they're durable enough for everyday use”

Advertised Vs Actual Product4%

“Product description was accurate”

Thickness3%

“I love the thickness of these plates”

Ease Of Use3%

“Ease of use”

Leak-Proof2%

“NO leaks”

Eco Friendliness1%

“Great for the environment”

What buyers complain about

Strength17%

“Too flimsy”

Thickness13%

“Not the thickest plates”

Size-Overall12%

“Plates are smaller than expected”

Quality-Overall7%

“Bad quality”

Value For Money5%

“not worth it”

Thin3%

“Too thin”

Adhesion/Stickiness2%

“Sticking plates”

Weight Heavy2%

“Im 90 and my dishes are too heavy for me”

Durability2%

“did not hold up”

Leak-Proof2%

“Leaks, Flimsy”

Top return reasons

Size-Overall60%
Advertised Vs Actual Product6%
Strength6%
Value For Money6%
Thin4%
Material Quality3%
Quality-Overall2%
Leak-Proof2%
Smell2%
Color2%

Common questions

Is white paper plates 9 inch profitable to sell on Amazon United States?
The niche generates $21K/yr across 32 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the white paper plates 9 inch niche?
23 brands and 65 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in white paper plates 9 inch?
Top complaints mined from reviews: Strength, Thickness, Size-Overall. The return rate is 0.2%.
When does demand for white paper plates 9 inch peak?
Demand peaks in Oct–Nov; the busiest month runs 3.6× the quietest.
What does it cost to enter the white paper plates 9 inch niche?
Listings span $4.18–$51.59; the average listing price is $21.28 (sweet spot $15–$100). The average incumbent carries 9,259 reviews — the moat a new listing must climb.