white paper plates
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Market size
Good$370K$370K/yr · 230K searches
Growth
Good+24.0%90-day search growth — must beat 0% to launch
Avg price
Okay$10.73avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$4.18–$17.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad20,071avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white paper plates is a $370K/yr Amazon United States market (230K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
white paper plates market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- $322K–$429K
- units × avg price
- Conversion rate
- 15.0%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Amazon Basics95%
- RACETOP5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3×
Top white paper plates search terms
- white paper plates106K/yr
- uncoated paper plates35K/yr
- paper plates white15K/yr
- paper plates for crafts15K/yr
- paper plates uncoated11K/yr
- uncoated paper plates 9 inch8K/yr
- paper plates 50 count5K/yr
- white heavy duty paper plates4K/yr
- thin paper plates5K/yr
- craft paper plates5K/yr
Top white paper plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics 9 Uncoated White Paper Plates Microwave Safe 100 Count
Amazon Basics$4.184.5★1,285 rev
Amazon Basics Everyday Paper Plates 8.62 Inch Disposable 200 Count Packaging May Vary
Amazon Basics$10.134.7★57,729 rev
![RACETOP Disposable Compostable Paper Plates 9 Inch [125 Pack] White Bagasse Heavy-Duty Biodegradable Paper Plates Eco-Friendly Made of Natural Sugarcane Fibers](https://m.media-amazon.com/images/I/31PNPKsQMhL.jpg)
RACETOP Disposable Compostable Paper Plates 9 Inch [125 Pack] White Bagasse Heavy-Duty Biodegradable Paper Plates Eco-Friendly Made of Natural Sugarcane Fibers
RACETOP$17.894.7★1,199 rev
Newest
by launch dateAmazon Basics 9 Uncoated White Paper Plates Microwave Safe 100 Count
Amazon Basics$4.181,285 rev
RACETOP Disposable Compostable Paper Plates 9 Inch [125 Pack] White Bagasse Heavy-Duty Biodegradable Paper Plates Eco-Friendly Made of Natural Sugarcane Fibers
RACETOP$17.891,199 rev
Amazon Basics Everyday Paper Plates 8.62 Inch Disposable 200 Count Packaging May Vary
Amazon Basics$10.1357,729 rev
Trending
90-day click momentumAmazon Basics 9 Uncoated White Paper Plates Microwave Safe 100 Count
Amazon Basics$4.184.5★
RACETOP Disposable Compostable Paper Plates 9 Inch [125 Pack] White Bagasse Heavy-Duty Biodegradable Paper Plates Eco-Friendly Made of Natural Sugarcane Fibers
RACETOP$17.894.7★
Amazon Basics Everyday Paper Plates 8.62 Inch Disposable 200 Count Packaging May Vary
Amazon Basics$10.134.7★
What buyers say about white paper plates
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable”
“Great plates, very good price and quality”
“Sturdy arrived fast and stable”
“As pictured”
“Durable and pretty”
“Beautiful white thick plates”
“They are a decent size”
“It makes our life easier”
“Disposable convenience makes cleanup a breeze”
“They dont leak through”
What buyers complain about
“Very flimsy”
“They are thinner than I thought they would be”
“Cheap made”
“A little overpriced price I think”
“They're large”
“They do not stick together”
“Very thin”
“Unusable”
“Leaks, Flimsy”
“Not for wet foods as they are uncoated”
Top return reasons
Common questions
- Is white paper plates profitable to sell on Amazon United States?
- The niche generates $370K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the white paper plates niche?
- 2 brands and 13 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in white paper plates?
- Top complaints mined from reviews: Strength, Thickness, Quality-Overall. The return rate is 0.1%.
- When does demand for white paper plates peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the white paper plates niche?
- Listings span $4.18–$17.89; the average listing price is $10.73 (sweet spot $15–$100). The average incumbent carries 20,071 reviews — the moat a new listing must climb.