white paper cups 12 oz
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$37.33avg listing price — sweet spot $15–$100
Price range
Great$8.94–$100.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,651.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 11K searches
According to Flapen's Amazon United States niche tracking, white paper cups 12 oz is a $68K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
white paper cups 12 oz market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $75K–$93K
- units × avg price
- Conversion rate
- 16.9%
- Avg BSR
- #673
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 86%
- Out of stock
- 1.8%
- Avg brand age
- 53 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
161
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
47%
Top 20: 94%
Open market
33%
- RACETOP15%
- Amazon Basics14%
- MOUMOULIFE12%
- EconoHome12%
- Biotakeware8%
- Kuerqi6%
Demand
Weekly Amazon search volume, last 31 weeks — -7.5% search growth over the last 90 days.Top white paper cups 12 oz search terms
- paper cups 12 oz.4K/yr
- white paper cups 12 oz4K/yr
- 12 oz coffee cups 1000 count3K/yr
Top white paper cups 12 oz products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Disposable Paper Cups for Hot and Cold Beverages 12 ounces White 1000 Count
Amazon Basics$58.524.6★1,408 rev
MOUMOULIFE 12 oz Disposable Paper Coffee Cups 100 Count Leak-Resistant White Cups for Hot & Cold Drinks Ideal for Office Party Travel To Go & Daily Use
MOUMOULIFE$11.674.6★1,764 rev
![RACETOP Hot Paper Coffee Cups 12 oz [300 Pack] Disposable Coffee Cups 12 oz Upgraded Weight Of Paper White](https://m.media-amazon.com/images/I/31awz7D3RRL.jpg)
RACETOP Hot Paper Coffee Cups 12 oz [300 Pack] Disposable Coffee Cups 12 oz Upgraded Weight Of Paper White
RACETOP$29.214.2★5,598 rev
EconoHome 12 oz 1000 Pack Disposable Coffee Paper Cups - Paper Cups for Hot and Cold Drinks Tea Water and Juice
EconoHome$59.444.6★76 rev
Biotakeware Paper Coffee Cups 12 oz 100 Pack White Disposable Cups for Hot & Cold Beverages Sturdy with Leak-Resistant Lining Ideal for Home Small Office Party and Travel
Biotakeware$9.864.6★148 rev
Newest
by launch date
CHELIQ White Paper Cups 12 oz Disposable Hot & Cold Beverage Cups Leak-Proof Stackable Made in USA (50 Count)
CHELIQ$9.2227 rev
Biotakeware Paper Coffee Cups 12 oz 100 Pack White Disposable Cups for Hot & Cold Beverages Sturdy with Leak-Resistant Lining Ideal for Home Small Office Party and Travel
Biotakeware$9.86148 rev
Disposable Coffee Cups 201 Count 12 Oz Paper Coffee Cups for Cold or Hot Drinking Paper Cups 12 Oz White Disposable Coffee Cups Leak-Free Food-Grade Disposable Cups for Office Party Picnic Travel
Bsvce$13.7136 rev
Kuerqi Coffee Cups 50 Count 12 Oz Disposable Coffee Cups for Hot & Cold Drinks Leak-Free Food Safe White Paper Cups 12 Oz for Office Home School Party
Kuerqi$8.9437 rev
CELLURA Paper Coffee Cups 12 oz 100 Pack Disposable Hot Coffee Cup 12oz White To Go Cups for Hot Drinks Coffee Travel Parties Events
CELLURA$10.0761 rev
Trending
90-day click momentumDisposable Coffee Cups 201 Count 12 Oz Paper Coffee Cups for Cold or Hot Drinking Paper Cups 12 Oz White Disposable Coffee Cups Leak-Free Food-Grade Disposable Cups for Office Party Picnic Travel
Bsvce$13.714.9★
CHELIQ White Paper Cups 12 oz Disposable Hot & Cold Beverage Cups Leak-Proof Stackable Made in USA (50 Count)
CHELIQ$9.224.9★
CELLURA Paper Coffee Cups 12 oz 100 Pack Disposable Hot Coffee Cup 12oz White To Go Cups for Hot Drinks Coffee Travel Parties Events
CELLURA$10.074.4★
Paper HOT Cups 12 OZ White 1000 PK
Boardwalk$54.794.0★
Kuerqi Coffee Cups 50 Count 12 Oz Disposable Coffee Cups for Hot & Cold Drinks Leak-Free Food Safe White Paper Cups 12 Oz for Office Home School Party
Kuerqi$8.944.2★
What buyers say about white paper cups 12 oz
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good Value”
“Not flimsy”
“no leaks”
“Great size”
“These are very good durable coffee cups”
“as described”
“easy to use”
“These cups are thick and durable”
“These do a great job of temperature retention”
What buyers complain about
“This cup LEAKS a lot”
“Garbage”
“However, they have zero heat protection”
“to thin”
“too narrow for the dispenser”
“They were priced at $9.99 when I found them”
“Too flimsy and the paper cups get TOO hot”
“A little top heavy”
“They dont retain heat or cold too much”
“FALSE ADVERTISING”
Top return reasons
Common questions
- Is white paper cups 12 oz profitable to sell on Amazon United States?
- The niche generates $68K/yr across 28 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (58/100).
- How competitive is the white paper cups 12 oz niche?
- 20 brands and 161 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in white paper cups 12 oz?
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Heating. The return rate is 0.2%.
- What does it cost to enter the white paper cups 12 oz niche?
- Listings span $8.94–$100.58; the average listing price is $37.33 (sweet spot $15–$100). The average incumbent carries 1,651 reviews — the moat a new listing must climb.