White Noise Fan

Shoppers searched for this 538K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

538K

Growth, 90 days vs prior 90

-4.7%

Conversion, latest week

6.8%

Market size, estimated

$1.9Ma year

Peak month

July1.9× the quietest month

Top search term

dohm white noise machine116K searches a year

Listings sell for $50.96 on average, from $19.10 to $116.07. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $50.96 that is $102K to $127K a year per listing.

Average price

$50.96inside the $15 to $100 sweet spot

Price range

$19.10–$116.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$102K–$127K

Returns

4.0%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #145 within Sleep & Snoring. It carries 12,027 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#145in Sleep & Snoring

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

12,027per listing

Listings tracked

20

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months