White Napkins

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months

47K

Growth, 90 days vs prior 90

+2.1%

Conversion, latest week

3.8%

Market size, estimated

$46Ka year

Peak month

November2.3× the quietest month

Top search term

linen feel disposable dinner napkins21K searches a year

Listings sell for $25.40 on average, from $2.90 to $58.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $25.40 that is $0 to $3K a year per listing.

Average price

$25.40inside the $15 to $100 sweet spot

Price range

$2.90–$58.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

0.8%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #173 within Disposable Napkins. It carries 2,719 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#173in Disposable Napkins

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

2,719per listing

Listings tracked

60

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

43 months