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White Gift Bags

Maybe

Buyers convert on 9.5% of searches. But demand is soft, at -33.3% this quarter, so White Gift Bags is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$1.0M/yr689K searches / yr
90-day growth
-33.3%search demand this quarter
Competition
49%top-5 click share · 20 brands · 24 sellers

Flapen Score

White Gift Bags against its category

The dotted line is the Health & Household average. Past it, White Gift Bags is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Gift Bags market on Amazon at a glance

Shoppers on Amazon United States searched for White Gift Bags 689K times last year and spent an estimated $1.0M. The top 5 brands take 62% of clicks. Demand peaks in Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 689K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
689K
Growth, 90 days vs prior 90
-33.3%
Conversion, latest week
9.5%
Market size, estimated
$1.0Ma year
Peak month
February4.0× the quietest month
Top search term
white gift bags181K searches a year

02 · Price

A sale here is worth $15.65.

Listings sell for $15.65 on average, from $6.57 to $26.97. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $15.65 that is $39K to $47K a year per listing.

Average price
$15.65inside the $15 to $100 sweet spot
Price range
$6.57–$26.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
$39K–$47K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #222 within Gift Bags. It carries 2,457 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#222in Gift Bags
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
2,457per listing
Listings tracked
29

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top White Gift Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 flat

Sellers

24

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

32%

  • Brand 120%
  • Brand 215%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

White Gift Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 4.0×

Search terms

Top White Gift Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white gift bags181K/yr
  • white gift bags with handles111K/yr
  • white bags83K/yr
  • white bags with handles75K/yr
  • white gift bag40K/yr
  • white paper bags with handles56K/yr
  • white gift bags bulk17K/yr
  • gift bags white13K/yr
  • white paper gift bags15K/yr
  • white kraft bags11K/yr

Reviews and returns

What reviews say buyers love and hate about White Gift Bags

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“Horrible quality/cheaply made”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common White Gift Bags questions

Answered from the same tracked data.