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White Floral Paper

Fail

Prices span $5.17–$7.37, mostly outside the sweet spot, so White Floral Paper is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$136K/yr145K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
74%top-5 click share · 8 brands · 10 sellers

Flapen Score

White Floral Paper against its category

The dotted line is the Health & Household average. Past it, White Floral Paper is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Floral Paper market on Amazon at a glance

Shoppers on Amazon United States searched for White Floral Paper 145K times last year and spent an estimated $136K. The top 5 brands take 91% of clicks. Demand peaks in Feb–May. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
14.6%
Market size, estimated
$136Ka year
Peak month
May3.0× the quietest month
Top search term
white floral paper29K searches a year

02 · Price

A sale here is worth $6.41.

Listings sell for $6.41 on average, from $5.17 to $7.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $6.41 that is $10K to $13K a year per listing.

Average price
$6.41under the $15 to $100 sweet spot
Price range
$5.17–$7.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$10K–$13K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within Gift Wrap Paper. It carries 1,912 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#141in Gift Wrap Paper
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
1,912per listing
Listings tracked
14

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top White Floral Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

10

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

5%

  • Brand 130%
  • Brand 219%
  • Brand 317%
  • Brand 417%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

White Floral Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 3.0×

Search terms

Top White Floral Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white floral paper29K/yr
  • white wrapping paper for flowers14K/yr
  • white floral wrapping paper14K/yr
  • white korean wrapping paper15K/yr
  • white bouquet wrapping paper13K/yr
  • white flower wrapping paper13K/yr
  • white flower paper12K/yr
  • papel coreano blanco12K/yr
  • flower wrapping paper white5K/yr
  • white korean paper6K/yr

Reviews and returns

What reviews say buyers love and hate about White Floral Paper

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Color”
1.4%of orders come back
“it came in a off white color”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common White Floral Paper questions

Answered from the same tracked data.