Is white cups profitable to sell on Amazon United States?

The niche generates $157K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +40.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the white cups niche?

10 brands and 16 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in white cups?

Top complaints mined from reviews: Strength, Advertised Vs Actual Product, Thickness. The return rate is 0.7%.

When does demand for white cups peak?

Demand peaks in May; the busiest month runs 1.9× the quietest.

What does it cost to enter the white cups niche?

Listings span $4.80–$34.72; the average listing price is $18.06 (sweet spot $15–$100). The average incumbent carries 1,139 reviews — the moat a new listing must climb.

white cups

Worth a look

Shows low returns (0.7%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$18.06

avg listing price — sweet spot $15–$100

Price range

Good$4.80–$34.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+40.5%

90-day search growth — must beat 0% to launch

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,139.45

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay$157K

$157K/yr · 158K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, white cups is a $157K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

white cups market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $144K–$181K; units × avg price
Conversion rate: 5.5%
Avg BSR: #440
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

13%

PAMI61%
Fasmov6%
Amazon Basics6%
Lilymicky5%
PartyPrints4%
Party Solids4%
Open — no brand owns it (4 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +40.5% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.9×

Open Trend

Top white cups search terms

white cups41K/yr +34.4%1.7% conv.
white plastic cups38K/yr +36.3%3.4% conv.
white solo cups29K/yr +78.6%6.8% conv.
white cup12K/yr +11.6%0.0% conv.
white solo cups 16 oz7K/yr +112.5%8.3% conv.
white disposable cups8K/yr +18.3%2.7% conv.
white party cups5K/yr +64.3%2.2% conv.
white cups disposable5K/yr +8.8%2.6% conv.
white cups plastic4K/yr +38.0%3.2% conv.
plastic white cups3K/yr +20.4%2.3% conv.

All search terms

Top white cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PAMI White Plastic Party Cups [Pack of 30] - 16oz Disposable Drinking Glasses- For Iced Tea Smoothies Punch Beer Cocktails - Beerpong Cups

PAMI$8.234.7★491 rev

PAMI White Plastic Party Cups [Pack of 50] - 16oz Disposable Drinking Glasses- For Iced Tea Smoothies Punch Beer Cocktails - Beerpong Cups

PAMI$11.674.7★491 rev

Fasmov 30 Pack 16 oz. Plastic Cups Plastic Tumblers Blank Reusable Drink Tumblers for Parties Events Marketing Weddings White

Fasmov$17.224.4★438 rev

Amazon Basics Disposable Clear Plastic Cups for Cold Drinks BPA-Free Easy to Hold 16oz 50 Count

Amazon Basics$4.804.7★6,269 rev

Lilymicky 500 Pack 9 oz Disposable Plastic Cups 9 Ounce White Party Drinking Cups for Birthday Parties Picnics Ceremonies and Wedding

Lilymicky$25.824.6★1,319 rev

Newest

by launch date

Pineburg White Plastic Cups 16oz 100 Pack - Disposable Party Cups for Wedding Birthday Baby Shower Bridal Shower Graduation Summer Picnic

Pineburg$22.0664 rev

10mo ago

Mimorou White 200 Pack Plastic Cups 16 oz Disposable Cups for Party Wedding Halloween Stackable Beverage Drinking Tumbler Heavy Duty for BBQ Birthday Baby Shower

Mimorou$34.72223 rev

1y ago

Amazon Basics Disposable Clear Plastic Cups for Cold Drinks BPA-Free Easy to Hold 16oz 50 Count

Amazon Basics$4.806,269 rev

1y ago

PAMI White Plastic Party Cups [Pack of 30] - 16oz Disposable Drinking Glasses- For Iced Tea Smoothies Punch Beer Cocktails - Beerpong Cups

PAMI$8.23491 rev

2y ago

PAMI White Plastic Party Cups [Pack of 50] - 16oz Disposable Drinking Glasses- For Iced Tea Smoothies Punch Beer Cocktails - Beerpong Cups

PAMI$11.67491 rev

2y ago

What buyers say about white cups

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Quality cups”

Strength15%

“Not flimsy”

Value For Money13%

“Great value”

Ease Of Use10%

“Convenient”

Advertised Vs Actual Product8%

“As advertised”

Durability7%

“they didnt break easy”

Size-Overall3%

“Perfect size”

Storage Capacity3%

“The capacity is perfect”

Grip2%

“have a good grip to them”

Efficiency2%

“Cups work well”

What buyers complain about

Strength19%

“Too flimsy”

Advertised Vs Actual Product13%

“Cheap because are not at all close to the 16z as it advertises”

Thickness10%

“They werent the thickest cups we have ever had”

Taste-Overall7%

“They have a chemical taste as soon”

Visibility5%

“Not Clear, Cloudy, Toned, More Translucent”

Pain Relief-Overall5%

“Hurts my bottom lip”

Comfort-Overall5%

“I dont feel comfortable using them because the packaging wasnt sealed”

Quality-Overall5%

“bad quality”

Material Quality5%

“Very plastic”

Ease Of Use3%

“hard to hold”

Top return reasons

Size-Overall52%

Value For Money10%

Thin6%

Advertised Vs Actual Product6%

Quality-Overall5%

Material Quality5%

Strength5%

Color2%

Thickness1%

Functionality-Overall1%

Common questions

Is white cups profitable to sell on Amazon United States?: The niche generates $157K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +40.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the white cups niche?: 10 brands and 16 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in white cups?: Top complaints mined from reviews: Strength, Advertised Vs Actual Product, Thickness. The return rate is 0.7%.
When does demand for white cups peak?: Demand peaks in May; the busiest month runs 1.9× the quietest.
What does it cost to enter the white cups niche?: Listings span $4.80–$34.72; the average listing price is $18.06 (sweet spot $15–$100). The average incumbent carries 1,139 reviews — the moat a new listing must climb.