White Cocktail Napkins

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months

65K

Growth, 90 days vs prior 90

+23.0%

Conversion, latest week

15.3%

Market size, estimated

$137Ka year

Peak month

May2.0× the quietest month

Top search term

white cocktail napkins46K searches a year

Listings sell for $13.73 on average, from $2.89 to $28.64. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $13.73 that is $3K to $7K a year per listing.

Average price

$13.73under the $15 to $100 sweet spot

Price range

$2.89–$28.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

0.7%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Disposable Napkins. It carries 793 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#83in Disposable Napkins

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

793per listing

Listings tracked

26

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

42 months