white cabinet touch up paint
Worth a lookShows low returns (1.6%), but soft demand (-13.7% this quarter) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.70–$21.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.12avg listing price — sweet spot $15–$100
Review moat
Okay3,025.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad$83K$83K/yr · 88K searches
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, white cabinet touch up paint is a $83K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
white cabinet touch up paint market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $67K–$89K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 5.9%
- Avg brand age
- 56 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
54
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
47%
Top 20: 88%
Open market
33%
- Vigorder24%
- DWIL16%
- DAIXISM11%
- spot.6%
- Sundaze6%
- SEISSO5%
Demand
Weekly Amazon search volume, last 25 weeks — -13.7% search growth over the last 90 days.Top white cabinet touch up paint search terms
- cabinet touch up paint16K/yr
- wood touch up paint12K/yr
- white cabinet touch up paint14K/yr
- cabinet touch up pen10K/yr
- white cabinet touch up kit9K/yr
- furniture touch up paint6K/yr
- baseboard touch up pen5K/yr
- white touch up paint for cabinets5K/yr
- kitchen cabinet touch up paint4K/yr
- kitchen cabinet touch up pen3K/yr
Top white cabinet touch up paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
White Touch Up Paint Pen White Paint for Wall Door Cabinets Furniture Enamel (Semi-Gloss 30ML)
Vigorder$9.884.4★258 rev
DWIL White Touch Up Paint - Multi Surface Touch Up Paint Pen Scratch Repair for Wall Door Cabinets Metal Appliance Wood Furniture 1.5 Fl Oz (Semi Gloss White)
DWIL$9.734.3★1,294 rev
DWIL White Touch Up Paint - 1.5 Oz Wood Touch Up Paint Pen for Wood Refinishing Quick-Dry Paint for Scratches Chips and Spots on Furniture Cabinets Doors Tables and Dressers (White)
DWIL$9.384.2★636 rev
Furniture Repair Kit Wood Markers - Set of 13 - Markers and Wax Sticks with Sharpener Kit for Stains Scratches Wood Floors Tables Desks Carpenters Bedposts Touch Ups and Cover Ups
DAIXISM$9.874.3★22,752 rev
White Touch Up Paint White Paint for Walls Doors Cabinets & Furniture High Adhesion Low Odor Semi-Gloss Finish 30ML
Vigorder$9.854.6★52 rev
Newest
by launch dateWhite Touch Up Paint White Paint for Walls Doors Cabinets & Furniture High Adhesion Low Odor Semi-Gloss Finish 30ML
Vigorder$9.8552 rev
Sundaze Semi-Gloss White Touch-Up Paint Pen Kit - Wall Kitchen Cabinet Furniture Wood Door Touch Up - 3 Color Shades Instantly Repair & Restore Scratches Chips Stains - Mix Perfect Color Match
Sundaze$8.89169 rev
White Wood Filler Sticks 3 Pack - Wax Putty Repair Pen to Fix Nail Holes Scratches & Dings in Baseboard Cabinet Trim Wall & Furniture Renters-Friendly & Apartment Move-Out Repair Kit Pure White
SMAPHY$11.17472 rev
Sundaze Matte White Touch-Up Paint Pen Kit - Wall Kitchen Cabinet Furniture Wood Door Touch Up - 3 Color Shades Instantly Repair & Restore Scratches Chips Stains - Mix to Perfect Color Match
Sundaze$8.90169 rev
Wood Touch Up Paint 30ml White Touch Up Pen for Wood Refinishing Quick-Dry Paints for Scratches Chips and Spots on Furniture Cabinets Doors Tables and Dressers
Kenbry$8.4068 rev
Trending
90-day click momentumWhite Wood Filler Sticks 3 Pack - Wax Putty Repair Pen to Fix Nail Holes Scratches & Dings in Baseboard Cabinet Trim Wall & Furniture Renters-Friendly & Apartment Move-Out Repair Kit Pure White
SMAPHY$11.174.0★
White Touch Up Paint White Paint for Walls Doors Cabinets & Furniture High Adhesion Low Odor Semi-Gloss Finish 30ML
Vigorder$9.854.6★
Sundaze Semi-Gloss White Touch-Up Paint Pen Kit - Wall Kitchen Cabinet Furniture Wood Door Touch Up - 3 Color Shades Instantly Repair & Restore Scratches Chips Stains - Mix Perfect Color Match
Sundaze$8.894.5★
Sundaze Matte White Touch-Up Paint Pen Kit - Wall Kitchen Cabinet Furniture Wood Door Touch Up - 3 Color Shades Instantly Repair & Restore Scratches Chips Stains - Mix to Perfect Color Match
Sundaze$8.904.5★
White Touch Up Paint High-Gloss Multi Surface Acrylic White Touch Up Paint Pen Scratch Repair for Metal Walls Cabinets Appliances Wood Door Furniture Enamel 1.5 Fl Oz
SENVEN$9.644.2★
What buyers say about white cabinet touch up paint
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are accurate”
“Comes in handy”
“Excellent product”
“you can't see the scratch at all”
“The paint worked fine”
“As advertised”
“Great Value”
“Effective”
“Nice mix of colors for all wood colors”
“Coverage is awesome”
What buyers complain about
“Way too dark”
“Doesn't work well”
“it is horrible paint”
“Bad quality”
“Not worth the price”
“Hard to manage”
“Did not work as advertised”
“Extremely poor adhesion”
“Very thick”
“Poor coverage”
Top return reasons
Common questions
- Is white cabinet touch up paint profitable to sell on Amazon United States?
- The niche generates $83K/yr across 29 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the white cabinet touch up paint niche?
- 22 brands and 54 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in white cabinet touch up paint?
- Top complaints mined from reviews: Color, Functionality-Overall, Paint Quality. The return rate is 1.6%.
- What does it cost to enter the white cabinet touch up paint niche?
- Listings span $6.70–$21.88; the average listing price is $11.12 (sweet spot $15–$100). The average incumbent carries 3,026 reviews — the moat a new listing must climb.