White Box
FailDemand is soft, at -17.3% this quarter, so White Box is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $203K/yr396K searches / yr
- 90-day growth
- -17.3%search demand this quarter
- Competition
- 52%top-5 click share · 21 brands · 24 sellers
Flapen Score
White Box against its category
The dotted line is the Health & Household average. Past it, White Box is stronger. Inside it, weaker.
Market
The White Box market on Amazon at a glance
Shoppers on Amazon United States searched for White Box 396K times last year and spent an estimated $203K. The top 5 brands take 65% of clicks. Demand peaks in Feb–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $203K a year.
- Searches, last 12 months
- 396K
- Growth, 90 days vs prior 90
- -17.3%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $203Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- white gift box111K searches a year
02 · Price
A sale here is worth $13.07.
Listings sell for $13.07 on average, from $5.34 to $32.51. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $13.07 that is $7K to $10K a year per listing.
- Average price
- $13.07under the $15 to $100 sweet spot
- Price range
- $5.34–$32.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$10K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #56 within Gift Boxes. It carries 1,604 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #56in Gift Boxes
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 1,604per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top White Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
24
Top-5 brand share
65%
Top 20: 99%
Top-5 click share
52%
Top 20: 94%
Open market
30%
- Brand 123%
- Brand 222%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
White Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 1.9×
Search terms
Top White Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white gift box111K/yr
- white box92K/yr
- white boxes64K/yr
- white cardboard boxes15K/yr
- white box with lid16K/yr
- white magnetic gift box12K/yr
- small white gift box11K/yr
- caja blanca para regalo9K/yr
- gift box white9K/yr
- small white box9K/yr
Reviews and returns
What reviews say buyers love and hate about White Box
We read the reviews and the return reasons for every product selling here.
“A little flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Box questions
Answered from the same tracked data.









