Whip It
MaybeThe products selling today average only 3.9★. But the top 5 brands take 97% of clicks, so Whip It is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $420K/yr242K searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 81%top-5 click share · 6 brands · 12 sellers
Flapen Score
Whip It against its category
The dotted line is the Health & Household average. Past it, Whip It is stronger. Inside it, weaker.
Market
The Whip It market on Amazon at a glance
Shoppers on Amazon United States searched for Whip It 242K times last year and spent an estimated $420K. The top 5 brands take 97% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $420K a year.
- Searches, last 12 months
- 242K
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $420Ka year
- Top search term
- alien power cleaner113K searches a year
02 · Price
A sale here is worth $30.48.
Listings sell for $30.48 on average, from $11.18 to $70.95. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $30.48 that is $15K to $23K a year per listing.
- Average price
- $30.48inside the $15 to $100 sweet spot
- Price range
- $11.18–$70.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $15K–$23K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #626 within All-Purpose Cleaners. It carries 2,337 reviews at 3.94 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #626in All-Purpose Cleaners
- Average rating
- 3.94 starsAmazon United States average 4.42 stars
- Average reviews
- 2,337per listing
- Listings tracked
- 10
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Whip It products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
12
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Brand 139%
- Brand 238%
- Brand 310%
- Brand 46%
- Brand 54%
- Brand 63%
Demand
Whip It search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7× · 11 of 12 months tracked
Search terms
Top Whip It search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- alien power cleaner113K/yr
- whip it cleaner30K/yr
- alien power multi purpose stain remover15K/yr
- alien power stain remover24K/yr
- alien cleaner12K/yr
- whip it stain remover21K/yr
- whip-it cleaner10K/yr
- alien cleaner spray as seen on tv9K/yr
- whipit cleaner5K/yr
- whip-it stain remover2K/yr
Reviews and returns
What reviews say buyers love and hate about Whip It
We read the reviews and the return reasons for every product selling here.
“Poor Performance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Whip It questions
Answered from the same tracked data.









