Whey Vanilla Protein Powder

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months

94K

Growth, 90 days vs prior 90

+39.1%

Conversion, latest week

8.2%

Market size, estimated

$240Ka year

Peak month

August2.4× the quietest month

Top search term

premier protein powder vanilla27K searches a year

Listings sell for $31.43 on average, from $20.55 to $38.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $31.43 that is $31K to $39K a year per listing.

Average price

$31.43inside the $15 to $100 sweet spot

Price range

$20.55–$38.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

1,000–1,250

Revenue per listing a year

$31K–$39K

Returns

0.0%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Protein. It carries 18,697 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#7in Protein

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

18,697per listing

Listings tracked

9

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

85 months