Whey Protein Powder Bag

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $214K a year.

Searches, last 12 months

82K

Growth, 90 days vs prior 90

+8.2%

Conversion, latest week

4.5%

Market size, estimated

$214Ka year

Peak month

April1.3× the quietest month

Top search term

vanilla whey protein isolate11K searches a year

Listings sell for $58.79 on average, from $21.32 to $124.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $58.79 that is $6K to $15K a year per listing.

Average price

$58.79inside the $15 to $100 sweet spot

Price range

$21.32–$124.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$6K–$15K

Returns

0.0%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #136 within Protein. It carries 14,423 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#136in Protein

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

14,423per listing

Listings tracked

45

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

83 months