Whey Protein 10 Lbs
FailBuyers convert on only 1.7% of searches, so Whey Protein 10 Lbs is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $132K/yr76K searches / yr
- 90-day growth
- +35.0%search demand this quarter
- Competition
- 63%top-5 click share · 13 brands · 544 sellers
Flapen Score
Whey Protein 10 Lbs against its category
The dotted line is the Health & Household average. Past it, Whey Protein 10 Lbs is stronger. Inside it, weaker.
Market
The Whey Protein 10 Lbs market on Amazon at a glance
Shoppers on Amazon United States searched for Whey Protein 10 Lbs 76K times last year and spent an estimated $132K. The top 5 brands take 83% of clicks. Demand peaks in Jul. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- +35.0%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $132Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- 10lb protein powder15K searches a year
02 · Price
A sale here is worth $102.76.
Listings sell for $102.76 on average, from $44.24 to $167.51. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $102.76 that is $0 to $10K a year per listing.
- Average price
- $102.76above the $15 to $100 sweet spot
- Price range
- $44.24–$167.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #246 within Protein. It carries 7,462 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 90%
- Out of stock, average day
- 12.3%
- Average rank
- #246in Protein
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 7,462per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 95 months
Products
Top Whey Protein 10 Lbs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
544
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
12%
- Brand 142%
- Brand 220%
- Brand 311%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (7 brands, 12%)
Demand
Whey Protein 10 Lbs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.8×
Search terms
Top Whey Protein 10 Lbs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 10lb protein powder15K/yr
- protein 10 lbs10K/yr
- 10 lb protein powder8K/yr
- protein powder 10lb8K/yr
- protein powder 10lb bag5K/yr
- 10lbs protein powder5K/yr
- 10 lb whey protein powder6K/yr
- 10 pound protein powder6K/yr
- whey protein powder 10lb bag7K/yr
- bulk protein powder 50 lbs4K/yr
Reviews and returns
What reviews say buyers love and hate about Whey Protein 10 Lbs
We read the reviews and the return reasons for every product selling here.
“Something is different in the taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Whey Protein 10 Lbs questions
Answered from the same tracked data.









