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Wheat Dextrin

Fail

The top 5 brands take 100% of clicks, so Wheat Dextrin is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$100K/yr40K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
72%top-5 click share · 4 brands · 154 sellers

Flapen Score

Wheat Dextrin against its category

The dotted line is the Health & Household average. Past it, Wheat Dextrin is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wheat Dextrin market on Amazon at a glance

Shoppers on Amazon United States searched for Wheat Dextrin 40K times last year and spent an estimated $100K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
9.5%
Market size, estimated
$100Ka year
Peak month
July2.9× the quietest month
Top search term
optifiber24K searches a year

02 · Price

A sale here is worth $26.56.

Listings sell for $26.56 on average, from $12.73 to $44.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $26.56 that is $7K to $13K a year per listing.

Average price
$26.56inside the $15 to $100 sweet spot
Price range
$12.73–$44.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #251 within Digestive Supplements. It carries 5,902 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
73%
Out of stock, average day
4.5%
Average rank
#251in Digestive Supplements
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
5,902per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Wheat Dextrin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

154

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 213%
  • Brand 311%
  • Brand 410%
  • Open — no brand owns it (0%)

Demand

Wheat Dextrin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.9×

Search terms

Top Wheat Dextrin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • optifiber24K/yr
  • optifiber by kirkland10K/yr
  • kirkland fiber powder5K/yr

Reviews and returns

What reviews say buyers love and hate about Wheat Dextrin

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tasteless pretty much”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wheat Dextrin questions

Answered from the same tracked data.