Wet Ones Alcohol Wipes
MaybeAn estimated 0.2% of orders come back. But shoppers spend an estimated $43K a year here, so Wet Ones Alcohol Wipes is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $43K/yr37K searches / yr
- 90-day growth
- +50.9%search demand this quarter
- Competition
- 45%top-5 click share · 18 brands · 123 sellers
Flapen Score
Wet Ones Alcohol Wipes against its category
The dotted line is the Health & Household average. Past it, Wet Ones Alcohol Wipes is stronger. Inside it, weaker.
Market
The Wet Ones Alcohol Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Wet Ones Alcohol Wipes 37K times last year and spent an estimated $43K. The top 5 brands take 62% of clicks. Demand peaks in Sep. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +50.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- +50.9%
- Conversion, latest week
- 9.0%
- Market size, estimated
- $43Ka year
- Peak month
- September2.2× the quietest month
- Top search term
- alcohol wipes travel15K searches a year
02 · Price
A sale here is worth $12.97.
Listings sell for $12.97 on average, from $2.55 to $27.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $12.97 that is $0 to $1K a year per listing.
- Average price
- $12.97under the $15 to $100 sweet spot
- Price range
- $2.55–$27.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #180 within Tissues, Toilet Paper & Sprays. It carries 8,019 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #180in Tissues, Toilet Paper & Sprays
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 8,019per listing
- Listings tracked
- 26
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Wet Ones Alcohol Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
123
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
45%
Top 20: 94%
Open market
31%
- Brand 119%
- Brand 214%
- Brand 310%
- Brand 410%
- Brand 58%
- Brand 68%
Demand
Wet Ones Alcohol Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.2×
Search terms
Top Wet Ones Alcohol Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- alcohol wipes travel15K/yr
- travel alcohol wipes14K/yr
- alcohol wipes travel size5K/yr
- travel size alcohol wipes3K/yr
Reviews and returns
What reviews say buyers love and hate about Wet Ones Alcohol Wipes
We read the reviews and the return reasons for every product selling here.
“Box is small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wet Ones Alcohol Wipes questions
Answered from the same tracked data.









