Wet Naps
MaybeAn estimated 0.1% of orders come back. But the top 5 products take 83% of clicks, so Wet Naps is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 14,768 Health & Household niches · +1 vs the category median of 4950
- Market size
- $98K/yr47K searches / yr
- 90-day growth
- +43.3%search demand this quarter
- Competition
- 83%top-5 click share · 8 brands · 81 sellers
Flapen Score
Wet Naps against its category
The dotted line is the Health & Household average. Past it, Wet Naps is stronger. Inside it, weaker.
Market
The Wet Naps market on Amazon at a glance
Shoppers on Amazon United States searched for Wet Naps 47K times last year and spent an estimated $98K. The top 5 brands take 90% of clicks. Demand peaks in Jun–Aug. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 15.7% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +43.3%
- Conversion, latest week
- 15.7%
- Market size, estimated
- $98Ka year
- Peak month
- June2.1× the quietest month
- Top search term
- wet naps21K searches a year
02 · Price
A sale here is worth $13.26.
Listings sell for $13.26 on average, from $3.22 to $28.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $13.26 that is $7K to $10K a year per listing.
- Average price
- $13.26under the $15 to $100 sweet spot
- Price range
- $3.22–$28.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$10K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,207 within Tissues, Toilet Paper & Sprays. It carries 6,175 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,207in Tissues, Toilet Paper & Sprays
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 6,175per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Wet Naps products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
81
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
5%
- Brand 154%
- Brand 213%
- Brand 39%
- Brand 48%
- Brand 56%
- Brand 65%
- Open — no brand owns it (2 brands, 5%)
Demand
Wet Naps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Aug · busiest ÷ quietest = 2.1×
Search terms
Top Wet Naps search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wet naps21K/yr
- wet naps individually wrapped16K/yr
- fresh nap moist towelettes3K/yr
- wet nap3K/yr
- wetnaps2K/yr
- wet napkins individually wrapped3K/yr
Reviews and returns
What reviews say buyers love and hate about Wet Naps
We read the reviews and the return reasons for every product selling here.
“Pack is small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wet Naps questions
Answered from the same tracked data.