Wet Napkins

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months

79K

Growth, 90 days vs prior 90

+10.8%

Conversion, latest week

17.5%

Market size, estimated

$144Ka year

Top search term

amazon flushable wipes18K searches a year

Listings sell for $10.38 on average, from $3.48 to $16.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $10.38 that is $16K to $21K a year per listing.

Average price

$10.38under the $15 to $100 sweet spot

Price range

$3.48–$16.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,500–2,000

Revenue per listing a year

$16K–$21K

Returns

0.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #318 within Tissues, Toilet Paper & Sprays. It carries 43,570 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#318in Tissues, Toilet Paper & Sprays

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

43,570per listing

Listings tracked

8

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

67 months